Digital Communications Specialist

3 weeks ago

Hamilton, Canada McMaster University Full time

Are you interested in helping to create a Brighter World?

McMaster University fuels curiosity, inquiry, and discovery. Every day, we push the boundaries of knowledge through our world-class, interdisciplinary research and our ground-breaking approaches to teaching and learning. Our students, researchers and staff are among the best and brightest.

Our vision is: Together, we enable McMaster to advance human and societal health and well-being.

Our mission is: Inspired by McMaster’s tradition of collaboration and innovation, we strengthen relationships, reputation, and resources in pursuit of our goal to be the best.

**Job Summary**:
This position is responsible for making a positive commitment to Communication, Marketing & Public Affairs mission, vision and values and principles: Integrity, Quality, Respect, Service, Strategy and Teamwork.

**Accountabilities**:

- Manage the development, implementation and optimization of McMaster’s digital paid media campaigns across social, programmatic, and partner channels.
- Manage third-party agency relationships including development of creative and media plans, review and consolidation of feedback process, campaign reporting, and invoicing
- Manage third-party agency relationships including development of creative and media plans, review and consolidation of feedback process, campaign reporting, and invoicing
- Collaborate with internal stakeholders to develop a content roadmap to supporting reputation building activities
- Provide insights and recommendations to produce engaging content to meet specific needs
- Gather data and provide analysis on media plans including report writing on a weekly and monthly basis
- Identify and work collaboratively to support marketing initiatives at the faculty level that support overall brand marketing goals of the university
- Gather text, graphics, illustrations and photo images.
- Gather and compile pertinent information necessary to complete projects.
- Develop a deep understanding of the Brand Guidelines and proactively maintain the brand integrity
- Manage the day-to-day activities related to the brand guidelines website including uploading new content, ongoing tagging, and assets, tools and template development
- Deliver training to internal campus partners
- Monitor the higher-learning competitive environment and share insights among the broader marketing team and other key stakeholders
- Advise on all brand related questions from the McMaster community and provide creative advice on brand related projects
- Proof and edit material for accuracy and completion
- Troubleshoot technical problems with software
- Adhere to established university and external deadlines and timelines
- Keep abreast of developments and trends in digital and multimedia communications and technological advancements
- Participate in University and/or department/faculty projects such as project teams, committees and work teams

**Qualifications**:

- Bachelor’s degree in marketing/communications or related (preferred). A McMaster degree would be an asset.
- 3+ years of experience in a marketing capacity with a specific focus on digital paid media management
- Strong experience with running, overseeing, managing and editing online performance marketing campaigns
- Experience managing external media and creative agencies
- Proficiency with Excel and an ability to analyze granular campaign performance data to make recommendations and decisions to optimize the campaign
- Ability to use keyword research tools (such as Google Keyword Planner, Bing Keyword Planner, SEM Rush, etc.).
- Experience with Google Analytics, WordPress and CRM platforms (i.e., Microsoft Dynamics) is an asset
- Critical thinker with strong problem-solving and research proficiencies
- Solid organizational skills and detail oriented
- Ability to work under pressure and meet strict deadlines
- Creative mind with superb written and verbal communication and interpersonal skills
- Ability to review creative concepts and provide critical and on-brand feedback
- Ability to simplify complex information into a user-friendly format
- Project management and organizational skills
- Excellent customer-service skills and strong service orientation
- Time management and multi-tasking abilities
- Superior attention to detail and design
- Knowledgeable about McMaster University policies and guidelines and University Advancement policies and procedures

**How To Apply**

**Employment Equity Statement**

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.

The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity,

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