Marketing Specialist

3 weeks ago

Hamilton, Canada Mohawk College Full time

**Marketing Specialist - Digital Multimedia** Status**: Full Time

**Hours**: Monday - Friday, 35 hours/week

**Home Campus**: Fennell (hybrid work arrangements available)

**Rate of Pay**: Payband H (Start Rate: $35.06 per hour)

**Posting Date**:May 23rd, 2024

**Closing Date**:May 29th, 2024 at 7:00 pm EST

Preference will be given to qualified employees within the Full Time Support Staff bargaining unit, Appendix D (in the role for 6 consecutive months) and RPT employees who have passed probation at Mohawk College.

We believe the rich diversity among our students and the communities we serve should be reflected within our workforce. As educators, we believe it is important to act and show leadership in advancing the principles of reconciliation, equity, diversity, and inclusion in our community.

**Job Summary**

Reporting to the Manager, Marketing and Media Strategy, the incumbent provides marketing expertise across all digital marketing and digital multimedia platforms with a strong focus on of digital marketing.

The incumbent will provide marketing recommendations and strategic guidance, including the development, implementation and analysis of campaigns. This position is a contributor to the development of Mohawk College’s online communities by executing cutting-edge digital multimedia content and effective digital advertising. The incumbent will develop and implement tactics with current, relevant, and engaging digital marketing content and knowledge. The incumbent will effectively monitor digital channels including (but not limited to): Google Ads, social media marketing and monitor search engine optimization, analytics, mobile marketing.

**What you’ll be doing**:
**Marketing - Strategy**
- ** **Assist in the development of campaigns that align with the college’s strategy to reach Direct, Non-Direct, Continuing Education, Graduate Studies, and other identified audiences.
- Collaborate on the creation and implementation of a best practices model for developing internal client digital multimedia marketing strategies, such as marketing briefs, programmatic media and advertising journeys.
- Formulate and implement organic (Search Engine Optimization [SEO]) in partnership with the web team and paid digital marketing strategies (Search Engine Marketing [SEM], PPC, Display,) for internal clients and Mohawk College marketing campaigns.
- In partnership with the Web team, optimize copy and landing pages for marketing campaigns and SEO.
- Collaborate with other marketing specialists and other areas within the marketing areas in the team to execute campaigns.

**Marketing - Advertising**
- ** **Develop campaigns with distinct calls-to-action that are integrated with website content and other digital multimedia content, making recommendations to landing pages/digital delivery channels where required.
- Identify, evaluate, and recommend emerging digital media technologies and methodologies.
- Working with respective parties within the college and client groups to identify and market digital avenues into Mohawk College.
- Assist with digital multimedia marketing efforts such as creation, development and implementation of online/digital advertising, marketing materials, and other relevant digital assets (i.e. display advertising, copywriting for digital efforts, digital multimedia content. landing pages)
- Collaborate with the creative and marketing team and external partners to ensure consistency across digital marketing messages & call-to-actions.
- Identify opportunities for cross-promotion of marketing messages.
- Analyze campaign data and ROI and align with internal reports and make recommendations to optimize and improve campaigns.
- Assist with the development of marketing performance analysis and reporting on a regular basis.
- Liaise and manage external consultants as required.
- Effectively track and manage the digital marketing budget (social media advertising, online advertising spending (Display + SEM), interactive content creation tools, SEO efforts, mobile marketing, programmatic targeting, etc.)

**Social Media - Community Development**
- ** **Develop content related to all respective markets for promotion on Mohawk College’s social media outlets.
- Collaborate with other marketing specialists and other areas within the marketing areas in the team and contribute to all Mohawk College corporate social media initiatives including but not limited to Facebook, Twitter X, Instagram, Snapchat, TikTok, LinkedIn, Reddit, and Pinterest.
- Identify social media and digital marketing strategies based upon ever-changing best practices and in accordance with management guidelines and direction.
- Provide cutting edge and effective digital/online marketing and/or social media recommendations to clients and Mohawk College campaigns.
- Liaise with internal clients on the development, management and reporting of paid online, digital, and social media campaigns.

**Content Development - Creating Thinkin

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