Vice President of Communication and Digital
4 weeks ago
**Vice President of Communication & Digital**
**Transformation**
Association Services
79 James Street South
Hamilton, ON L8P 2Z1
**Starting Salary Range**: $150,000 to $165,000
**Position Status**: Full-Time
**Placement**:Immediate
**Nature & Scope**
Hamilton Burlington Brantford is recruiting a Vice President of
Communication and Digital Transformation who demonstrates a strong belief
in the charitable mission of the YMCA and has a strong, foundational
leadership practice of equity, diversity and inclusion.
Reporting to the President & CEO, YMCA HBB is seeking a dynamic, strategic
and adaptable leader of Communications and Digital Transformation to join
our YMCA. As a member of the Executive team, the incumbent will serve as
the senior advisor to the President & CEO and members of the Executive Team
on communications, brand, marketing and information technology strategy
and issues management.
The Vice President will harness strategic leadership expertise and technical
strengths to advance the YMCA mission as well as the charitable impact to
support revenue and service growth across our communities.
With a portfolio encompassing executive leadership for marketing and
communications, information technology and management information
systems, and government relations and advocacy, the incumbent will drive
business transformation, innovation and a future-ready approach across the
Association.
The Vice President is responsible for leading the Association’s marketing &
communications strategy, digital transformation strategy, and the government
relations strategy. These key Association strategies include public relations,
branding and positioning, crisis and reputation management, advertising and
media management, internal and external communications, web and social
media management, design/production and marketing evaluation, digital
marketing, e-commerce, IT management, and data analytics and reporting.
***
**APPLY NOW**
If you are interested in this position,
please submit your letter of
salary expectations,
by **May 5, 2023,** attention:
**Human Resources**
**We thank all applicants, however,**
**only those considered for an**
**interview will be contacted.
**Accessibility**
The
Hamilton/Burlington/Brantford is
committed to creating an inclusive
environment that accommodates all
individuals, including those with
disabilities. We support the goals of
the _Accessibility for Ontarians with _
- Disabilities Acts (AODA) _and have
established policies, procedures and
practices which adhere to the
accessibility standards set out in the
AODA. Should you require any
accommodation throughout the
recruitment process please do not
hesitate to contact our Human
Resources Department.
The Hamilton/Burlington/
Brantford is an equal opportunity
employer.
C
**Responsibilities**
- Creates, leads and implements the YMCA’s omni-channel marketing,
communications and brand strategy, ensuring alignment with the
organization’s strategic, philanthropic and operational goals,
positioning and promoting the YMCA to strengthen reputation and
understanding of the YMCA and its social impact.
- Leads the development, design, implementation and evaluation of
digital transformation and integrated planning initiatives to enable a
future-ready organization.
- Develops and supports government relations and advocacy strategies
to generate support for YMCA project(s) and policy issues through
engagement with federal, provincial, municipal government officials,
Indigenous leaders and policy influencers.
- Incorporates and leverages research, data analytics and emerging
digital technologies to meet and exceed health equity targets, enhance
the customer journey, modernize our YMCA sales approach and
improve brand experience across YMCA programs.
- Oversees the YMCA’s brand strategy, embedding a consistent approach
and messaging through internal and external communications, issues
and crisis management, stakeholder relationships, and mainstream and
digital media channels.
- Develops and executes internal communications and change
management plans to drive new business strategies and Association
priorities.
The above noted description is for the purpose of information only, and
reflects the general duties considered to describe the principal functions of
the job and shall not be construed as a detailed job description of all work
requirements that may be inherent in the job. It is understood that the
necessary by the YMCA to maintain a safe and efficient operation.
**Why work at the Y?**
**Our work environment is defined by**
**respect, teamwork, opportunities**
**for personal and professional**
**growth and investments in the**
**health and wellness of the people**
**who are part of that team. We offer**
**an array of total rewards to**
**recognize loyalty, longevity, and**
**passion for the work we do**:
- **Paid vacation entitlements**
**that increase with seniority**
- **Competitive total**
**compensation packages*
-
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