Creative Marketing Specialist

6 months ago

North York, Canada POI Business Interiors Full time

_POI is a workplace solutions company which focuses on creating spaces people want to go to._

**Position Summary**

Reporting to the Marketing Manager, the Creative Marketing Specialist will be an integral contributor in executing the marketing plan to support the Mission and Vision of POI with a heavy focus on all copy writing needs for website, blogs, social, and all campaigns driven by marketing. As well as any other copy writing requirements.

**Competencies**
- Possess excellent communication and presentation skills
- Ability to work independently and as part of a team
- Ability to multi-task and pivot from project to project is extremely important
- Strong organization and time management skills
- Ability to prioritize and lead meetings/projects
- Must be self-motivated and resourceful
- Accuracy and high attention to detail is very important
- Ability to work in the face of unexpected problems and deadlines

**General Responsibilities**
- Use of Canva
- Photoshop, Illustrator and Premier Pro is an asset
- Build proposals and presentations
- Internal communication & storytelling
- Event planning and support
- Support on RFP’s
- Support the training on the use of POI marketing tools to others at POI
- Copy writing for all website or landing page requirements
- Utilize Steelcase Dealer Web (WordPress) platform to maintain POI’s website and keeping content up to date
- Work closely with studio and build out NFC tags for our space and others
- Write blogs and other relevant content for website
- Provide Google Analytics reports on website traffic while work closely with third party on SEO
- Utilize established marketing automation platform to ensure best practices in client surveys, outbound marketing, and lead management (Salesforce/Pardot)
- Manage, monitor, and maintain data quality
- Write copy for all social media platforms
- Develop and manage a content calendar that supports the POI brand and story
- Provide specific POI activities/messages to augment the product and corporate content provided by other sources
- Includes: Instagram, LinkedIn, Facebook, and Twitter as appropriate
- Canva, Sendible and Linktree usage
- Write copy for all case studies and maintain the POI voice
- Work with Graphic Designer to develop and maintain a library of case studies
- Post case studies on POI website and social media
- Format study and maintain pre-established templates
- Develop, manage, and share regular internal messaging using Jostle
- Support client and internal events and webinars as required
- Support event by brainstorming and executing a unique customer experience and utilize Eventbrite

**Qualifications and Experience**
- Degree/Certificate in marketing, or general business with marketing major preferred
- Skilled and professional copy writing experience in a B2B setting
- Proficiency using WordPress and social media software
- Skilled in presentations and pitching ideas
- Skilled in creating, editing, and promoting written and visual content
- Video, photography, and photoshop capability is an added plus

**Work Conditions**
- POI’s working environment is supportive of employee wellbeing, encourages collaboration and promotes continuous improvement on an individual and organizational basis
- Based out of the POI LivingLAB - North York, Ontario

**What We Offer**
- Talent experience that empowers our people with unlimited opportunities to do meaningful work and to grow, learn and lead at every point in their career.
- Newly designed offices that offer unique workspaces that strengthen connections and inspire innovative ways of working.
- Competitive salary
- Flex hours and Hybrid Work Office/Home

Please follow the instructions and download your resume.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. POI is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Company pension
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Profit sharing
- Tuition reimbursement
- Vision care
- Wellness program
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in North York, ON M2H 3S8

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