Performance Marketing Specialist

3 days ago

North York, Canada Canadian Down & Feather Company Inc. Full time

**Performance Marketing Specialist**

Canadian Down & Feather Company is looking for a Performance Marketing Specialist to develop, execute, and optimize all programmatic media campaigns.

Canadian Down & Feather Company is a Canadian manufacturer of down, feather, and down alternative bedding products. We are a digital-first company that endeavors to provide the best product and customer experience.

We are a rapidly expanding company with room to grow We’ve been ranked as one of Canada’s fastest growing companies every year for the last 5 years We value personal development and offer the opportunity to learn new things and follow your interests and curiosity.

**The Performance Marketing Specialist is responsible for**:
**Campaign Development**:

- Planning data-driven paid media campaigns across multiple markets according to company goals and brand guidelines.
- Planning for launches and testing in new markets.
- Working collaboratively with internal e-commerce and marketing teams, as well as external partners to identify opportunities, develop roadmaps, and design campaigns that align with brand strategy and support a seamless experience across channels.
- Ensuring the brand is represented well and consistently across all platforms.
- Preparing to launch ad hoc strategic campaigns in response to consumer trends and market changes.
- Remaining ahead of the curve, with a pulse on the latest trends in digital marketing and advertising.

**Campaign Execution and Management**:

- Performing day-to-day maintenance and monitoring of ongoing campaigns.
- Troubleshooting issues with campaign delivery, display, functionality, or reporting.
- Working within allocated budgets, scaling spend accordingly.

**Testing and Optimization**:

- Striving for continuous performance improvement.
- Developing and implement testing strategies, including creative, copy and keyword testing, audience segmentation, and retargeting strategies.
- Using A/B testing to confirm hypotheses.
- Optimizing for the ideal ROAS, a positive ROI, and the generation of cost-effective, high quality leads.

**Analytics and Reporting**:

- Defining and measuring KPI’s.
- Building and automating dashboards and reporting to monitor performance.
- Compiling, integrating, and analyzing data from multiple sources to identify trends and opportunities.
- Ensuring data integrity and proper tracking, tagging and attribution.

**A successful Performance Marketing Specialist**:

- Has hands-on performance marketing experience in an in-house or agency setting for CPG companies.
- Has in-platform Google AdWords and Amazon Ads experience.
- Has experience with PPC campaign execution, reporting and day-to-day optimization (search, display, social).
- Has strong organization and record-keeping skills.
- Understands best SEO practices, especially as they relate to supporting the success of paid campaigns.
- Has a strong grasp of web analytics, A/B testing, metrics-driven marketing, and SEM.
- Is proactive and self-motivated.
- Is attentive to detail and can multitask in a fast-paced environment with a sense of urgency.
- Has excellent verbal and written communication skills to effectively synthesize and articulate findings, hypotheses, and rationales.
- Has strong quantitative analysis skills.

**The Performance Marketing Specialist will be poised for growth after**:

- Driving a positive ROI and demonstrating good financial performance.
- Demonstrating the ability to develop the infrastructure and framework to continue building the department.
- Gaining experience working in other departments including manufacturing, shipping, and customer service.
- Prioritizing working in-office whenever possible.
- Demonstrating an extensive understanding of the company, products, people, industry and competitive landscape.
- Demonstrating an understanding of, but irreverence toward traditionally accepted best practices and norms.
- Demonstrating critical and out-of-the-box thinking skills, curiosity, and open-mindedness.

**About CDFC**:

- We offer health care benefits and 24/7 access to our Employee Assistance Program
- We are a rapidly expanding company with room to grow We’ve been ranked as one of Canada’s fastest growing companies each year for the last 5 years. We value personal development and offer the opportunity to learn new things and follow your interests and curiosity.
- We are committed to consumer education and total transparency about our products and processes.
- We are committed to ethical sourcing, sustainability and social responsibility and strive for continuous improvement in these initiatives.
- We value creativity and fresh ideas. We offer a supportive, collaborative environment for testing new concepts and innovating.

**Job Types**: Full-time, Permanent

Pay: $50,000.00-$70,000.00 per year

Additional pay:

- Bonus pay

**Benefits**:

- Casual dress
- Company events
- Employee assistance program
- Extended health care
- On-site parking
- S

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