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Marketing Specialist Marketing

1 month ago

North York, Canada Seneca Polytechnic Full time

**Join the Renewed Seneca, The Next Seneca.**:
Guided by _The Next - A Strategic Plan for Seneca Polytechnic_, we offer a working environment that is innovative, flexible and encourages risk-taking. Joining Seneca Polytechnic brings opportunities for professional development and career growth. We focus on health and wellbeing in all its forms to provide a great employee experience.

**Position Summary**:
Reporting to the Manager of Marketing, the Marketing Specialist works to drive enrolment and strengthen the Seneca Polytechnic brand through the development and execution of strategic Marketing and Communications solutions. Through strong relationships with internal and external stakeholders, the Marketing Specialist supports data-driven marketing initiatives that enhance public awareness of Seneca and increases quality program enrolment. This is an exciting opportunity for a seasoned marketing professional to utilize their expertise in strategic marketing, branding, advertising and project management to encourage students to choose Seneca on their path to educational and career success.

**Responsibilities**:
**Marketing Strategy**
- Develops and writes integrated marketing and communications plans, proposing and implementing solutions and initiatives to achieve enrolment goals.
- Proactively uses data to evaluate, analyze and report effectiveness of marketing plans and ensures initiatives align with brand strategy.
- Collaborate with external advertising agencies to plan, develop and update digital advertising campaigns.
- Supports the departmental mandate around integration and collaboration to seamlessly promote Seneca to full-time, part-time, domestic and international audiences.

**Project & Campaign Management**
- Leads client consultations, manages stakeholder requests, determines priorities, identifies opportunities and recommends critical paths.
- Develops creative briefs for internal and external teams based on marketing plans that lead to high-quality creative work.
- Writes original marketing copy that is clear, consistent and compelling.
- Reviews, critiques and monitors work progress and deliverables.

**Client Relationship Management**
- Exceeds expectations as a valuable marketing expert and customer service leader by developing solutions-focused recommendations.
- Uses exceptional interpersonal skills to foster meaningful connections with stakeholders.
- Provides professional support to department and client groups to ensure delivery of quality, accuracy and consistency in Seneca messages in support of the strategic plan.

**Research & Reporting**
- Collects and analyzes data and uses this information to guide Seneca’s marketing/advertising initiatives.
- Collaborates with the Marketing Analyst to track and evaluate enrolment performance and identify opportunities for improvement.
- Implements measurement into all marketing projects to demonstrate success, opportunities and ROI.

**Qualifications**:
**Education**
- Minimum four (4) year degree in Marketing, Advertising or Communications. If education is in another field, please state how it is related.

**Experience**
- Minimum of five (5) years of marketing/communications experience, with a proven track record in creating successful marketing/communications/ad campaigns and materials.
- Recent agency experience, marketing experience within the education sector or a strong understanding of post-secondary enrolment is an asset.

**Skills**
- Strong project management, organizational and time management skills, with the ability to manage multiple demands and maintain effectiveness in a dynamic, fast-paced setting.
- High level of communication and customer service skills in order to build strong relationships with clients and other internal stakeholders.
- Familiarity with market research, database tools, digital marketing analytics and campaign performance evaluation metrics.
- Innovative mindset, with a focus on continuous improvement and creative problem solving.

**Note**:A skills assessment test will be administered during the recruitment process.

**Job Details**

**External Posting Date**:November 26, 2025
**External Closing Date**: December 04, 2024
**Pay Range**: Payband K - $46.08 - $53.43 (Start rate: $46.08)
**Hours**:35 hours per week + OT as required
**Work Type**:Hybrid
**Shift**: Monday to Friday (9:00am - 5:00pm)
**Ideal Start Date**:
**End Date**:
**Job Type**:Full-time, Permanent

**Seneca Polytechnic at a Glance**:
Seneca is Canada’s leading polytechnic with over 4300+ employees, 40,000 full-time students and 23, 400 part-time and continuing education students. With over 55 years since opening its doors for the first time, Seneca Polytechnic is dedicated to getting our students career
- and world-ready. We offer an education that has no boundaries. And we create great flexible experiences for those who study and work here. The student experience. The employee experience. The community experience. The Seneca experience