Marketing and Communications Specialist
4 days ago
**_Salary $65-70K/year_**
Our client is an established award-winning home builder with over 25 years of building award-winning communities throughout the GTA. They are passionate about providing their customers with the best possible home buying experience, and are committed to delivering innovative and sustainable living solutions. They are currently seeking a highly motivated and skilled Marketing and Communications Specialist to join their team.
**Primary Responsibilities**:
- Support in the development and implementation of marketing strategies and plans to promote the company brand and community offerings.
- Manage all social media accounts, including content creation and scheduling of posts.
- Maintain and expand website information and content, ensuring accuracy and brand relevance.
- Support in the development of new marketing content, such as brochures, flyers, digital marketing ads and other promotional materials.
- Work with Ad Agencies to ensure timely and effective delivery of marketing materials.
- Assist in the planning and execution of product launches, sales events and corporate events.
- Act as liaison to ensure the need of clients, consultants and building partners are aligned, communicated and designed to enhance the company’s ability to deliver a superior product.
- Gather feedback on products and services and recommend strategies to improve the company’s ability to meet new homebuyers needs and wants.
- Analyze and report on the effectiveness of marketing campaigns, providing recommendations for future improvements.
- Stay current with industry trends and best practices to inform marketing strategy and tactics.
- Continuously measure and improve content performance; track and respond to marketing automation systems, leverage findings from Google Analytics, Informz and social media analytics tools to create reports & determine strategy
- Work within and maintain MarCom budgets to ensure that all marketing activities are cost effective and efficient.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in marketing and communications, preferably in the real estate industry.
- Experience managing social media accounts and developing content for various channels.
- Ability to work independently and coordinate multiple communities simultaneously.
- Strong organizational and project coordination skills, with a collaborative spirit and approach.
- Understanding of the sales and marketing process relating to new project launches.
- Editorial mindset that seeks to understand what audiences consume and how to create it.
- Clear, effective communicator—verbally and in writing— excellent grammar, punctuation, proofreading and spelling skills.
- Proficiency in Microsoft Office 365 and working knowledge of Canva and Adobe Creative Suite is an asset.
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