Marketing Specialist

7 months ago

Vaughan, Canada Student Price Card Ltd. Full time

**Marketing Specialist**

**Reporting to: Director of Digital & Brand Strategy**

**Your Impact**

**Marketing Campaign Process Management**:

- Implement and manage end-to-end marketing campaigns.
- Support market research to identify trends and opportunities.
- Support leads in monitoring and analyzing campaign performance metrics, adjusting strategies as needed.
- Evaluate team capacity and workload to optimize resource allocation.
- Work closely with graphic designers and other creative professionals to enhance the visual appeal and impact of digital and physical assets.

**Support Digital Marketing and Customer Service**:

- Assist in creating and optimizing digital marketing content.
- Oversee customer service effort, ensuring prompt and effective responses.
- Support market research to identify content trends and preferences, ensuring that all digital content aligns with the company's brand voice and resonates with the target audience.
- Support SEO best practice implementation to optimize digital content for search engines, enhancing discoverability and driving organic traffic.

**Social Media Management**:

- Collaborate with the agency for consistent online brand representation.
- Develop and execute social media strategies to enhance brand visibility.
- Create engaging and shareable content for various social media platforms.
- Lead the social media agency relationship
- Monitor social media channels, respond to comments, and manage online communities.

**Collaborate with Partnerships and Grassroots Marketing Team**:

- Cultivate and maintain relationships with partnerships team for collaborative campaigns.
- Participate in grassroots marketing initiatives, events, and community outreach.
- Leverage partnerships to amplify brand visibility and drive engagement.

**Team Lead for the "Center of Excellence"**:

- Provide leadership and direction to the team, ensuring alignment with company goals.
- Oversee project timelines, resource allocation, and ensure successful project delivery.
- Participate as a member of the Continuous Improvement Team as the key stakeholder to Foster a culture of innovation, continuous improvement, and knowledge sharing

**Additional Responsibilities**:

- Data Analysis: Utilize analytics tools to derive insights and make data-driven marketing decisions.
- Budget Management: Work within allocated budgets, tracking expenses and optimizing spending.
- Cross-Functional Collaboration: Collaborate with sales, product, and other departments to ensure integrated marketing strategies.
- Market Trends Monitoring: Stay abreast of industry trends and competitor activities to inform marketing strategies.

**Core Competencies**:*
- **Strategic Thinking**: Ability to think strategically and align marketing efforts with overall business objectives.
- **Communication Skills**: Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and concisely.
- **Team Collaboration**: Proven experience in working collaboratively with cross-functional teams and building positive working relationships.
- **Project Management**: Strong project management skills, with the ability to effectively prioritize tasks and meet deadlines.
- **Social Media Expertise**: Proficient in social media platforms, trends, and community management.
- **Innovative Mindset**: Demonstrated creativity and innovation in developing marketing strategies and campaigns.

**Requirements**:*
- Bachelor's degree in marketing, Business, Project Management or a related field.
- 3-4 years of proven experience in marketing campaign management.
- Experience working in an agency or in a project management role
- Familiarity with digital marketing strategies and tools.
- Strong leadership and team management skills.
- Excellent organizational and multitasking abilities.
- Knowledge of the student market and experience in marketing to this demographic is a plus.

**Here’s what SPC offers**:*
- VIP SPC Membership: Enjoy Student-Style Shopping
- Time Off: Recharge with Vacation and Personal Days
- Comprehensive Health Benefits: Including Health Spending Account, Lifestyle Spending Account, Dental, Drug, Travel, and Group Insurance Coverage
- SPC University: Enhance your skills with a corporate Coursera subscription
- Social Connections: Engage in Company-Sponsored Events, both virtual and in-person
- Early Fridays, Every Friday: Embracing a perpetual summer vibe

**How we work**:*

You aren’t just valued for your experience and skillsets, but equally for your growth mindset and attitude. We work as a flat organization, working collaboratively as a team and showing up every day as our authentic selves. Our team knows that creative solutions require a diverse approach to thinking and life experiences.

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