Digital Marketing Coordinator

5 months ago

Burnaby, Canada Paladin Security Full time

Digital Marketing Coordinator

The Digital Marketing Coordinator will work with our teams across North America to support Paladin Security, PalAmerican Security, Paladin Risk Solutions, and Concord Parking on online platforms. Reporting to the Communications Manager, this role will implement digital marketing strategies to achieve corporate and departmental goals.

**Duties and Responsibilities**:

- ** SEO Strategy and Implementation**:

- Develop and execute comprehensive SEO strategies to increase organic traffic and improve search engine rankings.
- Conduct keyword research, analyze website performance metrics, and identify areas for improvement.
- Optimize website content, meta tags, and other on-page elements for maximum visibility and relevance.
- Stay updated with the latest trends and best practices in SEO to ensure continuous optimization efforts.
- ** Copywriting and Content Creation**:

- Tailor content to target specific audiences and align with brand voice and messaging guidelines.
- Collaborate with design and marketing teams to develop compelling visuals and multimedia content.
- Proofread and edit content to ensure accuracy, consistency, and adherence to SEO best practices.
- ** Campaign Management and Optimization**:

- Set campaign objectives, KPIs, and budgets, and track performance metrics to measure success and ROI.
- Conduct A/B testing and performance analysis to optimize campaigns for maximum effectiveness and efficiency.
- Identify opportunities for campaign expansion, audience targeting refinement, and budget allocation adjustments.
- Other duties and responsibilities as required

**Requirements**:

- 2-3 years of experience in Marketing, Advertising, or Sales.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience in digital marketing, with a focus on SEO, copywriting, and campaign management.
- Analytical and creative thinking.
- Excellent communication and interpersonal skills, including both written and spoken disciplines.
- Comfortable and current with online marketing techniques and best practices.
- Thorough knowledge of web activities, e.g., Google Analytics, SEO/SEM best practices and AdWords.
- Current skills and knowledge of typical Microsoft Office software (Outlook, Excel, Word, PowerPoint)
- Intermediate understanding of the Adobe Creative Suite, Canva, and other creative tools.

**Salary: $55,000 - $65,000, based on experience**

Paladin Security: Making the World a Safer and Friendlier Place because we **CARE**

Paladin Security has a diverse workforce. We believe in and are committed to a workplace culture of respect, inclusion, and diversity. Paladin Security is committed to providing accommodations for people with disabilities through the interview process and while employed. If you require an accommodation during the interview process, please let us know and we will work with you to meet your needs. We thank all applicants for their interest; however, only those applicants that are short listed will be contacted for an interview.

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