Specialist Communications and Marketing

4 weeks ago

Etobicoke, Canada Woodbine Entertainment Group Full time

A NEW BREED OF ENTERTAINMENT

With almost 150 years of proud horseracing history, Woodbine Entertainment Group is the founding pioneer and largest operator of professional horseracing in Canada.

Building on our rich past, we are surging ahead to the future with an energized, new vision. Today we deliver the most thrilling and highest quality racing, dining and entertainment experiences to our visitors. In doing so, we remain a world-leader in horse-racing — and also among the most exciting and diverse entertainment facilities on the globe.

JOB SUMMARY

Do you wake up in the morning thinking about how you’ll engage a diverse group of stakeholders? Are passionate about creating great content? Can you help build a brand’s reputation?

Ontario Racing Management is looking for a marketing and communications specialist to help us on our mission to promote and engage the Ontario horse racing industry. We need your help to write engaging press releases, plan and manage multiple web sites and social media platforms, creating industry-wide newsletters and working with our members to tell their stories
- What is Ontario Racing Management?_

Ontario Racing Management (ORM) is a wholly owned subsidy of Woodbine Entertainment, Canada’s horse racing and entertainment leader. Together with an industry-representative Board of Directors, ORM leads the Ontario horse racing industry towards sustainability.

KEY RESPONSIBILITIES:

- Manage content across multiple websites.
- Plan and execute social media strategies that build Ontario Racing’s reputation online including analyzing campaigns and suppling reports.
- Respond to reviews and queries.
- Develop creative campaigns to help inform stakeholders on various Ontario Racing initiatives.
- Identify opportunities to use existing and new media to expand communication outreach with stakeholders.
- Aid in the strategy and implementation of proposed initiatives such as additional social media or communications platforms.
- Engage with Ontario Racing Board members and the horse racing community to produce high quality content.
- Work with other employees to produce and promote events.
- Work with senior leaders on projects to enhance communication by coordinating meetings, note taking and analytics tracking.
- Ensure communications messages are consistent across all mediums and platforms.
- Other duties as assigned.

JOB SPECIFICATIONS

SKILLS
- Ability to write and distribute professional news releases.
- Knowledge of WordPress and other website platforms.
- Advanced social media planning, monitoring and analyzation ability.
- Familiarity with contemporary communications software / services including social media planning platforms, newsletter platforms and non-technical website maintenance.
- Demonstrated collaborative skills and ability to work well within a team.
- Ability to prioritize, multi-task and manage multiple projects in a fast-paced environment.
- Strong project management skills and attention to detail.
- Strong organizational and administrative skills.
- Ability to exchange information clearly and concisely.
- Must have good time management, multitasking and stress management skills to be able to ensure that tasks get completed on time.
- Critical thinking for decision making issues.
- Able to work efficiently as a part of a team as well as independently.

EDUCATION & EXPERIENCE
- Two or more years work experience in a communications capacity.
- University or college degree/diploma in communications or related field.
- Familiarity or knowledge of the horse racing is a plus.
- Proficiency in Word, Excel, PowerPoint and Outlook; proficiency in Photoshop is a plus.

WORK CONDITIONS
- Currently, ORM is works in a hybrid model where three days are in office and two days are remote.
- Flexibility to work occasional evenings and weekends as required.
- Occasionally required to travel to other locations as needed.

Diversity, Equity, Inclusion and Belonging

Be Yourself.

We believe differences should be valued and celebrated. By building diverse and inclusive teams, we strive to provide a more authentic and empowering work experience that unlocks the potential of our people. Regardless of race, religion, colour, national origin, sex, gender, expression, sexual orientation, age, marital status, veteran status, or disability status, we believe everyone has the right to express their ideas, ambitions, and pursue their goals with confidence and integrity. Diversity breeds innovation. We want people to think differently. Our commitment is to build a culture that welcomes everyone and leverages their unique perspectives to be a great entertainment company that shares the thrill of horseracing experiences with the world.

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