Manager, Content Marketing

6 months ago


Montréal, Canada Potloc Full time

English version below_

**A PROPOS DE POTLOC
Nous sommes des experts dans la collecte et la centralisation d'informations précieuses qui permettent à nos clients de mieux comprendre leurs défis et de les relever avec succès. Comment? En ciblant des répondants à nos sondages sur les réseaux sociaux grâce à une géolocalisation avancée et à un ciblage spécifique par centres d'intérêt.

Opérant à un niveau international, nous avons des bureaux en Amérique du Nord et en Europe

Nous encourageons l’évolution et nous soutenons nos employés à travers nos 4 valeurs fondamentales: AMBITION, APPRENTISSAGE, TRANSPARENCE et ESPRIT D'ÉQUIPE.

Voici quelques chiffres clés pour comprendre notre forte croissance:
Depuis 2019, nous avons:

- Levé 55M$
- Grandi par 2-3x année après année
- Augmenté notre effectif de 25 à plus de 210 employés
- Sondé 3M de réponses dans 44 pays pour plus de 200 clients

Quelle est la prochaine étape pour nous?
- Ouverture d'un bureau à New-York
- Augmenter notre capacité à sonder un public de niche
- Devenir la prochaine licorne en ResTech
- Entrer en bourse

**MISSION
Le Manager, Content Marketing renforcera la position de la marque Potloc en créant un contenu réfléchi et informatif, avec un rythme qui correspond à la croissance rapide de notre entreprise.

À la fois rédacteur, chercheur et stratège, ce rôle offre l'opportunité de jouer un rôle fondamental dans la consolidation d'une crédibilité solide pour la marque Potloc.

Rapportant au Marketing Creative Director, le nouveau membre de l'équipe exercera une influence déterminante sur notre persona en créant un contenu à forte valeur ajoutée, facilement compréhensible.

**VOS RESPONSABILITÉS
- Etablir une stratégie de témoignages clients et d'études de cas personnalisée
- Créer un calendrier éditorial pouvant être partagé avec les équipes internes
- Réunir les recherches et les informations produites par les équipes globales chez Potloc afin de les utiliser sur les canaux marketing
- Rechercher et développer des thèmes pour un contenu de qualité
- Etablir une stratégie de piliers de contenu
- Optimiser la portée du contenu en adaptant sa longueur, son contenu et/ou format aux différents canaux
- Suivre les meilleures pratiques SEO
- Collaborer avec l’équipe de design afin de garantir le lancement du contenu dans les délais impartis
- Déterminer le besoin entre le recours à des freelances et la création de contenu en interne
- Gérer les freelancers pour garantir la qualité du contenu et le respect des budget

**LES QUALITÉS REQUISES
- 5+ ans d'expérience; en BtoB, dans un rôle similaire
- Vous incarnez les valeurs fondamentales de Potloc : Esprit d'équipe, Transparence, Apprentissage et Ambition
- Expérience dans la rédaction de contenu long format, ainsi que de contenu court pour le web et le numérique
- Expérience confirmée dans la recherche d'industries et de personas pour créer des campagnes de contenu réfléchies
- Vous avez l'esprit d'initiative et êtes capable de comprendre les équipes et les départements internes pour trouver des idées et du contenu de base
- Expérience de la gestion du travail de sous-traitants et de freelances externes
- Soucieux du détail et méticuleux
- Solides compétences en matière de recherche et capacité à comprendre rapidement les tendances et les sujets de discussion de l'industrie
- À l'aise avec une variété d'outils de gestion de projet et de communication
- Maîtrise de l'anglais requise, le français est un plus

**POURQUOI NOUS REJOINDRE?
\uD83D\uDCC8 Une startup dynamique avec une croissance rapide, des objectifs ambitieux et un fort esprit d’équipe

\uD83D\uDCDAUn excellent programme d'onboarding et de formation

\uD83D\uDCB8 Un package salarial attractif et des stocks options

\uD83D\uDCCA Un parcours de carrière clair et des évaluations de performance tous les 6 mois

\uD83C\uDF1E Un espace de travail entièrement rénové dans le Mile-End, lumineux, collaboratif et fun

\uD83C\uDFE1 Politique de travail hybride et jusqu’à 2 mois par an de Work from Anywhere

\uD83C\uDFD6 4 semaines de vacances et 5 jours maladie

\uD83D\uDCC5 Des jours de congé supplémentaires pour les événements de la vie (déménagement, arrivée d'un enfant, mariage, etc.)

\uD83C\uDFE5 Une assurance santé compétitive pour vous protéger, vous et votre famille

**PROCESSUS DE RECRUTEMENT
- Appel vidéo avec un membre de l'équipe Talent (30 min)
- Entretien virtuel avec le Marketing Creative Director (45 min)
- Rencontre en personne avec le Head of Marketing (45 min)
- Rencontre avec notre COO (15 min)
- Offre d’emploi \uD83D\uDE4C**ABOUT POTLOC
Now an expert at gathering and centralizing valuable information, we help our customers better understand their challenges and successfully meet them. How? By conducting hyper-targeted B2B and B2C social network surveys using advanced geolocation and specific



  • Montréal, Canada Pure Strategic Marketing Full time

    Position**:Content Management Specialist** (Bilingual in English & French) Location: Hybrid in the Montreal Area. Job Overview for the **Content Management Specialist**: This individual is responsible to maintaining, sourcing, organizing, creating, and improving French and English content to allow Client Service employees to access high quality information...


  • Montréal, Canada Poka EN Full time

    **_About Poka_** Poka is an innovative app designed for manufacturing companies that empower frontline workers to learn continuously, solve problems and collaborate in support of continuous improvement. Imagine a combination of Facebook and YouTube designed for factory workers. Say goodbye to paper, make way for tablets! Poka has become a catalyst for...


  • Montréal, Canada Pure Strategic Marketing Full time

    Content Manager is responsible in maintaining, sourcing, organizing, creating, and improving French and English content to allow Client Service employees to access high quality information quickly and easily. A key objective of the role is to ensure cross-divisional alignment of content around all policies and procedures that affect the operational...


  • Montréal, Canada Newforma Full time

    **Key Responsibilities**: - You'll serve as the liaison between the marketing and account management teams, ensuring seamless communication and alignment of strategies. - You'll develop and execute marketing strategies aimed at reducing churn, expanding our customer base, and identifying opportunities for upselling. - You'll create compelling content...


  • Montréal, Canada Landmark Full time

    A tenant-centered commercial real estate advisory services firm whose purpose is to harness the collective influence of our clients, and bring power to the value they create. Our integrated service model provides clients with access to a multi-disciplinary team providing services comprised of Market Intelligence, Transaction Management, Legal Services,...

  • Content Marketing Lead

    5 months ago


    Montréal, Canada SSENSE Full time

    **Company Description** SSENSE is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else. SSENSE has garnered critical acclaim as both an e-commerce engine and a producer of...

  • Marketing Associate

    7 months ago


    Montréal, Canada CHRLDR Full time

    Job Title: Marketing Associate / Social Media Content ManagerCompany: CHRLDRLocation: Montreal Quebec ABOUT CHRLDRCHRLDR is a brand of luxe casual women's clothing focused on high-quality design, ease of fit and form, and an authentic attitude. Over the years, the collection has gained a dedicated following and the support of high-end retailers across North...


  • Montréal, Canada BDO Full time

    **Putting people first, every day** BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your...


  • Montréal, Canada GardaWorld Full time

    At GardaWorld, there is a whole career waiting for you! GardaWorld is currently looking for a **Digital Content Manager**, Global Marketing Team** Location: Ville St-Laurent Your mission **Responsibilities**: - Develop a full-year editorial calendar with content that supports global marketing campaign goals, organic traffic, as well as overall brand and...


  • Montréal, QC, Canada Farm Credit Canada Full time

    Worker Type: Permanent Language(s) Required: English, French Term Duration (in months): Salary Range (plus eligible to receive a performance based incentive, applicable to position): $79,648 - $107,760 Development of online knowledge content required: As part of the Content Marketing & Social Media team, deliver an amazing online learning experience for...


  • Montréal, QC, Canada Penningtons Full time

    **Company Description** Who we are**: At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create...


  • Montréal, QC, Canada Solutions Petal Inc. Full time

    Petal, a leading Canadian health tech company, is tackling one of healthcare’s pressing challenges: rising patient demand amidst a critical workforce shortage. Petal’s platform gives healthcare organizations real-time visibility into centralized, integrated, relevant, and actionable data from multiple IT systems while streamlining their processes,...


  • Montréal, Canada Amilia Full time

    **Job description**: **Who we are**: Amilia is more than just a tech company - we’re a close-knit community made up of caring, entrepreneurial-minded individuals. Our multi-disciplinary team members will challenge and support you on every project. We care about our work, our colleagues, and our clients! **What we do**: We provide an eCommerce platform for...


  • Montréal, Canada Amilia Full time

    **Who we are**: Amilia is more than just a tech company - we’re a close-knit community made up of caring, entrepreneurial-minded individuals. Our multi-disciplinary team members will challenge and support you on every project. We care about our work, our colleagues, and our clients! **What we do**: We provide an eCommerce platform for activities and...

  • Content Manager

    5 months ago


    Montréal, Canada Stay22 Full time

    **(Français ci-dessous)** **The use of the masculine gender includes the feminine and is employed solely to facilitate reading. // L'utilisation du masculin inclut le féminin et n'est employée que pour faciliter la lecture.** **About the Role** **About Stay22** Stay22 is a tech platform that helps content creators, ticketing platforms and event...


  • Montréal, Canada GardaWorld Full time

    At GardaWorld, there is a whole career waiting for you! GardaWorld is currently looking for a **Digital Content Manager**, Global Marketing Team** Location: Ville St-Laurent **Your mission**: **Your responsibilities**: - Develop a full-year editorial calendar with content that supports global marketing campaign goals, organic traffic, as well as overall...


  • Montréal, QC H4E 1A4, Canada Apollo Scooters Full time

    **About the Job** We are calling all storytellers! As a Content Marketing Manager you will play a pivotal role in shaping our content strategy - elevating our brand awareness and captivating our audience across various digital platforms. You will be responsible for developing the content strategy and overseeing the production of content based on our...


  • Montréal, QC, Canada GardaWorld Full time

    At GardaWorld, there is a whole career waiting for you! GardaWorld is currently looking for a **Digital Content Manager**, Global Marketing Team** Location: Ville St-Laurent Your mission **Responsibilities**: - Develop a full-year editorial calendar with content that supports global marketing campaign goals, organic traffic, as well as overall brand and...

  • Social Media Manager

    5 months ago


    Montréal, Canada TAKEOFF Marketing Agency Full time

    We are seeking a Social Media Manager to join our team as we work towards our exciting growth goals. The person hired for this role will be responsible for developing and implementing our strategy across our clients' social channels, helping them broaden their reach, engage with their audience and convert new customers. Our Social Media Manager will report...

  • Marketing Copywriter

    5 months ago


    Montréal, Canada Midnight Marketing Full time

    **Midnight Marketing** is an energy industry focused digital marketing agency specializing in Marketing, Branding and Websites. Our team is agile, creative and eats stress for breakfast, lunch and dinner. If you're looking for a walk in the park, you've come to the wrong place. We can guarantee you challenges, learning opportunities and constant change....