Manager, Content Marketing
6 months ago
English version below_
**A PROPOS DE POTLOC
Nous sommes des experts dans la collecte et la centralisation d'informations précieuses qui permettent à nos clients de mieux comprendre leurs défis et de les relever avec succès. Comment? En ciblant des répondants à nos sondages sur les réseaux sociaux grâce à une géolocalisation avancée et à un ciblage spécifique par centres d'intérêt.
Opérant à un niveau international, nous avons des bureaux en Amérique du Nord et en Europe
Nous encourageons l’évolution et nous soutenons nos employés à travers nos 4 valeurs fondamentales: AMBITION, APPRENTISSAGE, TRANSPARENCE et ESPRIT D'ÉQUIPE.
Voici quelques chiffres clés pour comprendre notre forte croissance:
Depuis 2019, nous avons:
- Levé 55M$
- Grandi par 2-3x année après année
- Augmenté notre effectif de 25 à plus de 210 employés
- Sondé 3M de réponses dans 44 pays pour plus de 200 clients
Quelle est la prochaine étape pour nous?
- Ouverture d'un bureau à New-York
- Augmenter notre capacité à sonder un public de niche
- Devenir la prochaine licorne en ResTech
- Entrer en bourse
**MISSION
Le Manager, Content Marketing renforcera la position de la marque Potloc en créant un contenu réfléchi et informatif, avec un rythme qui correspond à la croissance rapide de notre entreprise.
À la fois rédacteur, chercheur et stratège, ce rôle offre l'opportunité de jouer un rôle fondamental dans la consolidation d'une crédibilité solide pour la marque Potloc.
Rapportant au Marketing Creative Director, le nouveau membre de l'équipe exercera une influence déterminante sur notre persona en créant un contenu à forte valeur ajoutée, facilement compréhensible.
**VOS RESPONSABILITÉS
- Etablir une stratégie de témoignages clients et d'études de cas personnalisée
- Créer un calendrier éditorial pouvant être partagé avec les équipes internes
- Réunir les recherches et les informations produites par les équipes globales chez Potloc afin de les utiliser sur les canaux marketing
- Rechercher et développer des thèmes pour un contenu de qualité
- Etablir une stratégie de piliers de contenu
- Optimiser la portée du contenu en adaptant sa longueur, son contenu et/ou format aux différents canaux
- Suivre les meilleures pratiques SEO
- Collaborer avec l’équipe de design afin de garantir le lancement du contenu dans les délais impartis
- Déterminer le besoin entre le recours à des freelances et la création de contenu en interne
- Gérer les freelancers pour garantir la qualité du contenu et le respect des budget
**LES QUALITÉS REQUISES
- 5+ ans d'expérience; en BtoB, dans un rôle similaire
- Vous incarnez les valeurs fondamentales de Potloc : Esprit d'équipe, Transparence, Apprentissage et Ambition
- Expérience dans la rédaction de contenu long format, ainsi que de contenu court pour le web et le numérique
- Expérience confirmée dans la recherche d'industries et de personas pour créer des campagnes de contenu réfléchies
- Vous avez l'esprit d'initiative et êtes capable de comprendre les équipes et les départements internes pour trouver des idées et du contenu de base
- Expérience de la gestion du travail de sous-traitants et de freelances externes
- Soucieux du détail et méticuleux
- Solides compétences en matière de recherche et capacité à comprendre rapidement les tendances et les sujets de discussion de l'industrie
- À l'aise avec une variété d'outils de gestion de projet et de communication
- Maîtrise de l'anglais requise, le français est un plus
**POURQUOI NOUS REJOINDRE?
\uD83D\uDCC8 Une startup dynamique avec une croissance rapide, des objectifs ambitieux et un fort esprit d’équipe
\uD83D\uDCDAUn excellent programme d'onboarding et de formation
\uD83D\uDCB8 Un package salarial attractif et des stocks options
\uD83D\uDCCA Un parcours de carrière clair et des évaluations de performance tous les 6 mois
\uD83C\uDF1E Un espace de travail entièrement rénové dans le Mile-End, lumineux, collaboratif et fun
\uD83C\uDFE1 Politique de travail hybride et jusqu’à 2 mois par an de Work from Anywhere
\uD83C\uDFD6 4 semaines de vacances et 5 jours maladie
\uD83D\uDCC5 Des jours de congé supplémentaires pour les événements de la vie (déménagement, arrivée d'un enfant, mariage, etc.)
\uD83C\uDFE5 Une assurance santé compétitive pour vous protéger, vous et votre famille
**PROCESSUS DE RECRUTEMENT
- Appel vidéo avec un membre de l'équipe Talent (30 min)
- Entretien virtuel avec le Marketing Creative Director (45 min)
- Rencontre en personne avec le Head of Marketing (45 min)
- Rencontre avec notre COO (15 min)
- Offre d’emploi \uD83D\uDE4C**ABOUT POTLOC
Now an expert at gathering and centralizing valuable information, we help our customers better understand their challenges and successfully meet them. How? By conducting hyper-targeted B2B and B2C social network surveys using advanced geolocation and specific
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