Content Marketing Manager

7 months ago

Montréal, Canada Newforma Full time

**Key Responsibilities**:

- You'll serve as the liaison between the marketing and account management teams, ensuring seamless communication and alignment of strategies.
- You'll develop and execute marketing strategies aimed at reducing churn, expanding our customer base, and identifying opportunities for upselling.
- You'll create compelling content tailored to existing customers, such as case studies, guest blogs, and testimonial capture initiatives, to showcase success stories and encourage customer advocacy.
- You'll take ownership of SEO efforts to optimize the content you create for search engines, ensuring maximum visibility and engagement.
- You'll organize and execute engaging webinars focused on customer education and engagement, providing valuable insights and fostering a sense of community among our customers.
- You'll collaborate with the marketing team on social listening and engagement strategies to maintain a strong customer relationship and address any concerns or feedback effectively.

**Qualifications**:

- Proven experience in creating content for customer marketing, account management, or related roles, with a focus on reducing churn, expansion, and upselling.
- Strong understanding of ABM
- Strong understanding of marketing strategies and tactics aimed at customer retention and expansion.
- Excellent written and verbal communication skills, with the ability to create compelling content tailored to specific audiences.
- HubSpot and SEM Rush Content Marketing Certification
- WordPress proficiency.
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- Good knowledge of GA4
- Bilingualism is an asset.

**Why Join Us?**:

- We're all about working together and sharing ideas, so we love folks who are collaborative and open to feedback.
- We're always learning and growing, and we want to hear what you know too If you love sharing your knowledge, you'll fit right in. And we'll provide you with a supportive environment and mentorship to help you achieve your goals.
- We're juggling lots of different projects all the time, so it helps to be organized and able to handle multiple tasks at once.
- We're problem-solvers at heart, so if you're creative, curious, and always looking for solutions, we'll get along great.
- Our team is just the right size to allow for exciting and meaningful projects, while still giving you the freedom to take ownership of your work.
- We're not afraid of new challenges or trying out new tools, so if you're up for taking on new responsibilities and learning as you go, you'll fit right in with us.
- Of course, we also offer a competitive salary, a comprehensive health insurance package, and a great work-life balance to keep you happy and healthy.
- You'll get to work alongside a diverse group of people from all over the world, and we love to celebrate and embrace our differences.
- Plus, we offer a remote-friendly workplace, but if you prefer coming into the office, we've got a beautiful one located in Old Montreal.

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