Bilingual Content Manager
6 months ago
**Putting people first, every day**
BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.
**Your Opportunity**
The Bilingual Content Marketing Manager will oversee PR initiatives, traditional advertising copy (radio, TV, out-of-home), as well as digital marketing responsibilities for content marketing, social media and community management. You have a strong understanding of digital marketing best practices and emerging trends, and how they can be applied in a B2C environment. As a member of the Marketplace team, you will report to the Personal Debt Solutions Senior Manager, and collaborate with a variety of stakeholders, including regional practice professionals on developing and executing content marketing campaigns, and drive top-of-funnel leads and growth in traffic to National and local websites. This individual must be a dedicated team-player, with the ability to build and maintain collaborative relationships with internal and external stakeholders.
**Key Accountabilities and Responsibilities**
Content Planning
Work closely with the National PDS Marketplace team, the firm's thought leaders, and external vendors to develop content in support of the firm
- 's growth strategy. Oversee and contribute to the creative development of TV, radio and social media campaigns
- Develop content strategy, execute and measure content marketing campaigns for the full marketing funnel. Contribute to the French content creation process and editorial calendar. Use data and analytics to drive content ideation and content strategy, Support the development and refinement of content themes, personas, path to purchase, and content distribution strategy
Content Creation
- Outline, research and create a variety of engaging content, including website content, blogs, infographics, webinars, podcasts, videos, articles, white papers, and other types of publications.
- Work with external French service providers such as translation agencies and freelance writers
- Manage the translation of content to ensure accuracy of information and consistency in tone
- Serve as an editor for digital marketing to ensure consistent tone and voice across content Enforce the international BDO network
- 's corporate visual identity standards, including consistency of look and feel in design and writing styles
Content Distribution
Collaborate with the National PDS Marketplace team on optimizing content for SEO, and supporting initiatives related to the firm
- 's national websites and social media channels
- Create and execute social media campaigns, and manage campaign budgets
- Monitor content performance and create reports outlining recommendations for improvements
**How do we define success for your role?**
⢠You demonstrate BDO's core values through all aspect of your work: Integrity, Respect and Collaboration
⢠You understand your client's industry, challenges, and opportunities; client describe you as positive, professional, and delivering high-quality work
⢠You identify, recommend, and are focused on effective service delivery to your clients
⢠You share in an inclusive and engaging work environment that develops, retains & attracts talent
⢠You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
⢠You grow your expertise through learning and professional development
Your Experience And Education
- University degree in marketing, journalism, public relations or a related field
- 4 - 5 years of related experience, including hands on experience in content creation, preferably in a B2C environment (background in professional services industry is considered an asset)
- Fluent in English and French is required (Writing and speaking)
- Exceptional writing, proofreading and editing skills in both official languages
- Demonstrated ability to communicate effectively with multiple levels of the organization
- Superior organizational skills and attention to detail, with proven ability to keep projects on track while balancing competing priorities
- Strong Microsoft Office skills and experience working on CMS platforms
- Strong knowledge of content marketing principles and related areas such as search engine optimization and writing for the web
- Demonstrated experience using Google Analytics and other analytics platforms
- Strong knowledge of social media and digital marketing strategies, best practices, and analysis (experience executing paid campaigns on Facebook and Twitter is considered an asset)
- Experience developing a variety of content (e.g. written content, infographics, webinars, videos)
- Reliable business judgement and problem-solving skills
Effective time manag
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