Content Marketing Manager

3 weeks ago

Montréal QC HE A, Canada Apollo Scooters Full time

**About the Job**

We are calling all storytellers As a Content Marketing Manager you will play a pivotal role in shaping our content strategy - elevating our brand awareness and captivating our audience across various digital platforms. You will be responsible for developing the content strategy and overseeing the production of content based on our marketing objectives and audience needs. You’ll work closely with cross-functional team members to bring meaningful, engaging, and memorable stories to life. Your “mission” at Apollo will be to grow brand awareness and your success will be defined by how many riders you’re able to reach and engage with. If you’ve been looking for a dynamic role, at a fast-growing company, operating in a cutting-edge industry - look no further.

**What you’ll be doing**:
**Content Strategy**:

- Drive content strategy for all our platforms - identify key storylines that support our brand and come up with engaging ways to tell them.
- Lead and oversee the implementation of the content marketing strategy across all channels, assuming responsibility for the content calendar.
- Execute integrated campaign content strategies across all channels working closely with the digital team.
- Provide strategic recommendations based on audit findings to maintain a competitive edge.
- Own monthly KPI analysis and reporting.

**Content Creation and Curation**:
**Video**
- “Be the Brand keeper”, ensuring that content used across platforms (including blog, landing pages, web pages, social media, advertising campaigns, etc.) is aligned to the Brand Id.
- Collaborate with the marketing team to ideate and produce high-quality, engaging, and relevant content for all channels. This includes, written, visual, and multimedia content.
- Ensure that the brand story & visual look remains consistent while catering to the unique preferences and behaviors of each platform's audience.
- Manage freelancers and/or external production partners to develop appealing content. This includes finding new ones and managing current ones.
- Responsible for all social media accounts - ensuring the content calendar is up-to-date, posting, and tracking performance.
- Encourage and curate UGC content that contributes to the brand story.
- Collaborate with our current affiliates to create high-value content for customers for engagement & awareness.
- Find and build relationships with new affiliates to increase awareness within the industry & across other industries.
- Own PR function - build relationships with industry media and work together to tell stories that support the Apollo brand.

**Written**
- Work closely with the SEO agency to optimize content for better visibility and ranking.
- Proofread, revise, and edit materials for grammar, tone, and style.
- Coordinate with external agencies & partners as needed, including: affiliates, influencers, content producers, SEO agency, Paid Media Agency.

**Analytics**:

- Prepare periodical reports, focused on finding opportunities to improve platform performance.
- Stay up-to-date with industry trends and best practices & share with the team.

**Key Responsibilities**:

- **Content Strategy**: Develop and manage a strategic content calendar to drive brand growth and reduce cost of customer acquisition.
- **Content Creation**: Write and oversee the creation of blogs, scripts, press releases, and more. (Note: Video creation experience is not required - but familiarity with the process is definitely a PLUS)
- **Content Publishing**: Ensure timely and consistent publishing of content across relevant channels.
- **Relationship Management**: Build and maintain strong relationships with affiliates, content creators, brands for collaborations, and the community.
- **Social & Reputation Management**: Oversee community engagement, social media, and brand reputation efforts.
- **Reporting & Analysis**: Track and report on content performance, making data-driven decisions to optimize future efforts.

**Required Skills**:

- **Strategic Thinking**: Ability to create a content calendar that aligns with the company’s growth objectives.
- **Creative Thinking**: Capable of generating creative ideas, developing engaging scripts, and bringing content to life.
- **Project Management**: Strong organizational and leadership skills to manage multiple projects and relationships effectively.
- **Resourcefulness**: You will join a scrappy start up that transformed from an apartment side hustle into an industry leader in just 5 years. We did that by figuring stuff out ourselves with no one to hold our hand. We expect the same from all new team members.
- **Self-Starters**: Apollo offers a culture where go-getters and driven individuals thrive. We are not looking for people whom we need to tell what to do, but those who will tell us what we’ve been missing.

**Nice-to-Have Skills (Not Essential or Required)**:

- **Filming & Editing**: While an ability to film and edit would be a plus, t

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