Marketing Automation Specialist

6 days ago


KitchenerWaterloo, Canada Scoop Robotix Full time

**Qualifications and Skills**:

- Bachelor’s degree or equivalent in Marketing, Media, or Business
- Excellent ability to write compelling and succinct copy
- Familiar with best practices for list segmentation and maintaining clean data hygiene (preferably in HubSpot)
- Experience with webinar marketing and boosting attendance rates
- High energy and enjoys working in small teams in a fast-paced environment
- **Bonus**: familiarity with the solar and renewable energy industry or similar industrial field-oriented sector
- **Bonus**: experience with Google Web Designer or creating HTML5 ads

**Responsibilities**:

- Manage the library of campaign visuals and landing pages. Make text and slight layout adjustments to templated content
- Gather research, data, and documents required for go-to-market strategy planning for expanding into new industries and geographies
- Quarterback webinars by managing event logistics, maintaining a high attendance rate, and communicating with registrants
- Maintain the customer database that allows the team to easily identify leads for specific campaigns in HubSpot through list and audience segmentation
- Continuously support the marketing team in experimenting and launching new initiatives

**Instructions to apply**:
**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Extended health care
- Vision care
- Work from home

Schedule:

- 8 hour shift



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