Marketing Manager

5 months ago

Brantford, Canada Navitas Full time

Since 1994, Navitas has been a respected leader in global higher education. As pioneers in the university pathway sector, we have trusted partnerships with more than 30 forward-thinking universities in Australia, New Zealand, United States, Canada, United Kingdom, The Netherlands, United Arab Emirates, Singapore and Sri Lanka. We provide our partners with access to resources and expertise to help drive large-scale initiatives that provide tangible, lasting benefits to students, faculty, staff and local communities._

Navitas is seeking to employ a **Marketing Manager** to join our North American team in **Brantford, ON Canada, **at Wilfrid Laurier International College (WLIC)**.**

The Marketing Manager will be responsible for new student recruitment and the design and implementation of the marketing and recruitment plans for specific markets. You will have background in sales/marketing/customer service, strong multi-tasking abilities, good time management and excellent communication skills.

You will be reporting to the Director of Marketing & Recruitment at Wilfrid Laurier International College and working closely with the College Director / Principal, and Director of Admissions.

Key Relationships
- WLIC Marketing and Admissions Team
- WLIC College Team
- Navitas Global Recruitment Team

Key Responsibilities
- Develop and implement comprehensive marketing plans for designated markets based on the allocated budget which includes leverage of media sources (print, web, social networking) as well as participation in global recruitment activities such as exhibitions, seminars, alumni events, etc. to drive international enrolments across all WLIC undergraduate programs
- Manage the budget and provide regular reports showing progress against recruitment goals
- Provide detailed program counselling and admissions advice to prospective students, parents and marketing partners at various promotional events
- Cultivate and maintain solid, loyal relationships with WLIC and Navitas-focused recruitment channels including education agents, government organizations and sponsoring organizations, and Navitas Regional Offices
- Provide on-going training, support and detailed program knowledge to external marketing and recruitment partners, through multiple channels (in person, e-marketing initiatives, Skype, etc)
- Develop and implement detailed conversion and retention strategies and activities
- Travel extensively to designated or identified international markets
- Actively work to promote and achieve a diverse international student population
- Stay abreast of political and economic factors which may impact international recruitment and maintain strategic flexibility
- Work closely with the WLIC Admissions team to ensure accurate information about programs, requirements and admissions processes are communicated to prospective students, education agents and Regional Offices
- Develop and implement e-marketing strategies across all designated markets, including social media strategies, online conferencing, advertising and promotion campaigns via Facebook, YouTube, etc
- Develop best practice and ensure full utilization of customer relationship management systems

Essential Skills, Knowledge and Experience
- Undergraduate degree and/or suitable sales/marketing/customer service experience
- Ability to work independently and meet deadlines
- Highly developed interpersonal, communication, presentation and negotiation skills
- Demonstrated experience in the use of technology to underpin marketing strategies and increase student numbers
- Demonstrated ability to work as part of a team to ensure that WLIC targets are met
- Valid passport and ability to travel internationally for up to 16 weeks per year
- At least three years’ experience in a sales/marketing/customer service capacity
- Legal right to work in Canada

Desirable Skills
- Second Language
- Experience in post-secondary education marketing

What We Offer

Navitas is an Equal Opportunity Employer. We offer a competitive compensation and benefits package, and are a values-driven employer.

What We Require

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