Creative Lead

6 months ago

Greater Toronto Area, Canada Sakeenah Canada Full time

Every night, hundreds of Muslim women and children in Canada face homelessness, poverty, and trauma. Sakeenah seeks to provide a safe space for growth and empowerment for all of them. Sakeenah’s mission is to establish the largest network of sheltering projects which provide a safe and nurturing environment for Muslim women and children across the globe as well as provide end-to-end services for all who seek support.

**About the Role**

As the Creative Lead at Sakeenah Canada, you will play a crucial role in shaping and implementing the organization's visual identity and communication strategies. We are seeking a dynamic and innovative individual who can bring fresh perspectives to our campaigns, events, and overall branding efforts. The Creative Lead will collaborate with cross-functional teams to ensure our messages resonate with diverse audiences and effectively convey the mission and impact of Sakeenah Canada.

**Key Responsibilities**

1. Brand Development:

- Develop and maintain the organization's visual identity, ensuring consistency across all platforms.
- Collaborate with stakeholders to refine and enhance Sakeenah Canada's brand messaging.

2. Creative Strategy:

- Lead brainstorming sessions to generate creative ideas for campaigns, events, and awareness initiatives.
- Develop and execute innovative communication strategies that align with organizational goals.

3. Graphic Design:

- Create visually compelling and effective designs for print and digital materials, including brochures, posters, social media graphics, and website content.
- Work with external vendors and freelancers as needed.

4. Content Creation:

- Generate engaging and impactful content for various channels, including social media, newsletters, and press releases.
- Write and edit copy for marketing materials, ensuring a consistent and compelling voice.

5. Collaboration:

- Work closely with the marketing, communications, and program teams to align creative efforts with broader organizational objectives.
- Collaborate with external partners, influencers, and media to amplify Sakeenah Canada's reach.

6. Monitoring and Evaluation:

- Track and analyze the performance of creative campaigns, making data-driven recommendations for continuous improvement.
- Ensure all creative assets comply with relevant guidelines and regulations.

**Qualifications**
- Bachelor's degree in graphic design, visual arts, communications, or a related field.
- Proven experience in a creative role, preferably within the nonprofit sector.
- Proficient in graphic design software (Adobe Creative Suite, etc.).
- Strong writing and communication skills.
- Ability to manage multiple projects and meet deadlines.
- Knowledge of domestic violence issues is an asset.

Schedule:

- Monday to Friday
- Weekends as needed

**Education**:

- Bachelor's Degree (preferred)

Work Location: In person

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