Manager, Retention Marketing Operations

3 weeks ago


Vancouver, Canada Lululemon Full time

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

lululemon is built on the core philosophy of fostering authentic and strong relationships with our guests, providing humanized experiences and developing an intimate connection with our collective. The Digital Marketing - Retention and Lifecycle team mission is to amplify this connection, through creation of enriched experiences across all guest touchpoints, both online and offline. We strive to innovate, disrupt and challenge the status quo, in a uniquely lululemon way.

a day in a life
- Deeply understand current processes and bottlenecks and ideate new ways of work or new tools that can drive automation and personalization for the guest. Be able to not just come up with the ideas, but enroll, lead others to get the work done.
- Identify what’s working and what’s not with current data integrations and product recommendation feeds used to fuel personalization and develop strategies to improve them and then implement them.
- Work cross-functionally with partners (brand, creative, community, retention campaign, marketing technology and vendors) to understand their strategies and bring it to life through automated QA processes and best in class development and deployment practices. Break down barriers and be able to work through issues and prioritization to move work forward.
- Partner with internal teams to support lifecycle/retargeting campaigns to support product sales as well as support studio/membership retention/engagement opportunities.
- Partner with CRM Product Manager and martech to build out future integrations and enable more automation and improved personalization.

qualifications
- 2-3 years leading teams and/or complex projects with technical and business partners.
- Strong experience building processes and operational excellence in development/QA/maintenance of complex journeys and data streams
- Excellent communication skills and significant attention to detail is a must
- Ability to function in dynamic and fast paced operational mode

must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

LI-Hybrid
LI-KS1


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