Marketing & Communications Manager

2 weeks ago

Vancouver, Canada LGM Financial Services Inc. Full time

**The Organization**:
LGM is on a mission to change the way Canadians experience warranty protection. We partner with large global automotive brands to distribute branded, high-quality financial and insurance products across the country. Our aim is to deliver superior protection and an exceptional consumer experience at every stage of the purchase journey.

As a Marketing & Communications Manager you’ll have the opportunity to develop and influence the success of B2B, B2B2C and B2B marketing strategies to educate the consumer as well as develop strategies and campaigns to support sales in their efforts to distribute our own proprietary product line. You’ll be busy and you’ll learn a lot with each day bringing a new opportunity and for you to capture.

LGM is a values-based, social purpose organization backed by decades of expertise in the finance and insurance (F&I) space.

**The Job**:
The Marketing & Communications Manager is responsible for developing and executing the marketing strategy for LGM’s direct-to-consumer line of business (LGM) in support of corporate goals and initiatives.

**Key Responsibilities**:
Acquisition & Retention
- Develop creative, tactic and channel test plans, continuously measuring, monitoring, iterating and improving to optimize the marketing funnel
- Developing a strategy to drive high quality traffic organically using content marketing and SEO tactics as part of the mix
- Work with in-house and agency talent to executive on creative and content requirements
- Develop content, strategy and marketing materials in support of strategic partner growth marketing programs.

Measuring & Monitoring
- Establish marketing goals, KPIs, and tracking based on past performance and market forecasts
- Report on project progress and KPIs, keeping executives and other key stakeholders informed
- Own the tracking, attribution, and measurement of performance metrics (ROAS, incrementality, lift, etc.) using a combination of in-house and third-party data

Functional Management
- Work collaboratively with team members to proactively manage resources by developing and maintaining a marketing calendar and budget
- Manage agencies and contractors to ensure work is delivered on time, on budget and in accordance with LGM’s marketing strategy and plan.

**Required Skills**:

- Demonstrated success in marketing strategy, management and implementation of B2C and B2B marketing initiatives
- Experience leading digital advertising campaigns across a variety of platforms
- Proficient in designing and managing operating budgets at a functional level
- Experience in strategic planning and execution. Knowledge of contracting, negotiating, and change management
- Outstanding problem solving, analytical skills and ability to turn findings into strategic imperatives
- Strong collaboration, partnering and consultative skills
- Proven ability to work with & influence cross-functional departments
- Ability to think strategically, implement and manage multiple projects
- Excellent written, verbal, and interpersonal communication skills

**Education**:

- Post-secondary degree in marketing or business administration, or related discipline.

**Experience**:

- 8-10 years marketing experience
- Experience in insurance or the automotive industry an asset

**The Rewards**:
We offer a highly competitive compensation package including: comprehensive health benefits plan, Group RRSP, performance bonus, health and wellness benefit, education sponsorship, and four paid days when “giving back” to the community. We also offer a vehicle rebate program.

Come join us

**Required Skills**:
Required Experience

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