Marketing Director

1 month ago

Toronto, Canada Campari Group Full time

Date: May 10, 2024- Location: Toronto, ON, CA- Additional Location:
- Function: Marketing- Seniority Level: Mid-Senior level- Employment type: Permanent- Workplace Type: Hybrid- Company: Forty Creek Distillery Lt**Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista**

At this point, you may not know exactly what it takes to be a Camparista, but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits industry, innovating the iconic.

Be Part of Our Signature Mix

**General Description of the Role**
As Marketing Director, you will drive strategy and expertise across a portfolio of key brands in Canada by optimizing category visions, roadmaps and individual brand performance in Canada. This role is a significant leader in the Canadian marketing organization and, with Canada being a top market for many brands in the portfolio, it involves both driving leading performance on financially critical brands working closely with global and internal cross-functional partners. You will be a part of the Marketing Leadership Team, and will lead a team of passionate “Camparistas” to redefine and transform the category space by building memorable and valuable brand experiences. You will need to be comfortable with a fast-moving environment where collaboration and change is key.

**Key Responsibilities**

**Category Strategy**
- Lead the performance of a portfolio of brands, developing the portfolio vision and roadmap to success while optimizing existing brands and enhancing new product development.
- Champion brand strategy with key stakeholders across the organization (including Channel and Customer Marketing and Sales) to ensure integration into the Campari Group’s strategy and execution plans.
- Lead the category’s strategic 5-year planning and consumer communication strategy, ensuring consistency within the category
- Influence the organization to develop the plan across all marketing touchpoints.
- Align the Commercial team and Finance on pricing options and ask for feedback to take into account Trade impacts to validate Price Positioning.
- Work with internal Innovation resources to develop a new product development pipeline, including packaging renovations, line extensions, limited time offerings while liaising with Global Partners and Product Supply Chain to ensure optimal presence and performance.

**Brand Builder and Leader**
- Inspire a dynamic team to drive excellence in brand communication and execution by transforming the team’s journey and fostering an environment that continuously brings a game changer mindset.
- Partner and support the team in all aspects of individual brand strategy, positioning, brand architecture, communication, public relations, and commercial planning while leveraging creativity and a passion for both marketing and the spirits industry.
- Through inspirational leadership, develop a team’s presence, profile and performance as an individual and within the greater organization.
- Strategize with agency partners and Global Strategic Marketing to ensure output reflects the strategic vision, roadmap and meets objectives.
- Lead team to successfully meet brand strategy and budget management.
- Collaborate with the Marketing team, Sales, Customer & Channel Marketing and Global Strategic Marketing to share info on best practices, research projects, and initiatives to facilitate synergies.

**Performance Strategy**
- Oversee business performance across the consumer and commercial objectives using a robust but logical category plan.
- Ownership of category brand’s P&L, long term strategies and performance reporting while ensuring allocation and brand A&P efficiencies across the portfolio.
- Champion accurate volume and spend forecasting across category focusing on analysis of market, brand, competitor and consumer trends while making key recommendations to address business issues and drive growth.
- Lead a commercial awareness strategy through the team by focusing on core market plans including pricing, channel, and distribution.
- Contribute to the development of brand growth model for local brands; responsible for implementing global growth drivers for global/regional priorities at local level, aligning the organization.
- Set the profitability targets for their brands for the next 3-5 years, working together with Finance team

**Key Relationships**
**_Internal:_**
- Executive team and leaders
- Brand managers
- Global marketing teams
- Category and channel marketing teams
- Finance managers and leaders
- Field sales teams
- North American and global supply and innovation teams
- Brand ambassadors

**_External:_**
- Agency Partners

**Skills**

**Functional**
- Strong interpersonal, communication and presentation skills.
- Excellence in people development and coaching
- Ability to influence and align senior people across departments/agencies to achieve extraordinary results.
- Strong strategic skills with

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