Director, Marketing

6 months ago

Toronto, Canada CBI Health Full time

**Director, Marketing**

CBI Health is Canada’s leading community healthcare provider, and our passionate team is at the heart of what we do. Every day, our 13,000 staff make a meaningful difference in our clients’ lives as we live the core values that define us: heart, respect, reliability, teamwork and innovation. Along with mentoring and continuous learning opportunities to help advance your career, we are building a culture of inspiration, recognition and celebration for the meaningful work our team does every day, all across the country. Join the new CBI Health and find where your better begins.

**_ [French Following]_**

The **Director, Marketing **at CBI Health is responsible for leading the organization’s marketing and client-centric communications activities. Focusing on the Rehabilitation Services business, the primary objective of this role is to increase awareness, trial, and ongoing use of CBI Health’s services to ultimately achieve industry-leading growth for the business. This role will be accountable for managing the marketing process from research and planning to execution and analysis. As a key member of the leadership team, this individual will report directly to the COO and must be a strong team player, aligned with our mission and values. Some of the key responsibilities of this role are:
**Strategic Marketing**:

- Create and execute a multi-year marketing plan that supports business objectives, ensuring that in-year performance targets are set, monitored, and achieved.
- Develop and manage budget and resources to optimize ROI
- Develop and implement comprehensive marketing strategies and campaigns to drive brand/service awareness and support clinic success
- Oversee all aspects of marketing campaigns, from concept through execution, spanning all marketing channels (as appropriate), including traditional, digital, local, and event-based marketing.
- Identify and oversee market research to better understand target audiences and identify consumer trends.
- Work with the Real Estate team to help identify the locations best suited to client acquisition, access, and retention.
- Collaborate with cross-functional teams to ensure brand alignment, effective management of acquisitions, and consistent messaging / positioning.
- Engage with Operations and the Leadership Team to influence and enhance client services for consumers
- Create programs and playbooks for local clinic leadership to support community engagement, word-of-mouth referrals, sponsorships, and grass-roots awareness and promotional campaigns.
- Stay up to date with industry trends and best practices in marketing.

**Content Creation and Measurement**:

- Create compelling content for marketing materials, including website content, social media posts, and promotional materials.
- Monitor and analyze marketing performance metrics using analytics tools.
- Oversee and/or support local content development across the network

**Team Leadership and Collaboration**:

- Lead, performance manage, and develop a team of marketing professionals.
- Manage external marketing relationships, partnerships, and agencies.
- Work closely with the COO, the Analytics Team, and the Leadership Team to conduct market and metrics analysis and support sales/growth strategies.
- Align clinical and marketing strategies with Clinical Operations.
- Work with internal brand development team and graphics resources to ensure communications are on brand

**Effective Communication**:

- Develop and execute a client-centric communications plan to achieve brand and service awareness goals.
- Work will clinics in developing an effective local media presence
- Work closely with internal media relations resource on communications issues, including media relations and crisis management.

In this dynamic role, you’ll have the opportunity to help shape the consumer experience, drive growth, and contribute to the success of our organization.

**Qualifications**:

- University degree or college diploma in Communications, Marketing, Journalism or a related field
- 8 - 10 years of experience in the field, including leadership experience managing and motivating a team
- Excellent communicator with strong written, verbal communication and presentation skills
- Ability to create, develop and enhance client relationships and client experience
- Proven ability to plan, develop, and execute on Marketing strategies within budget to meet quarterly goals
- Experience with customer segmentation with excellent analytic capabilities
- Ability to collaboratively solve problems and effectively influence across teams and levels

**About Us**

For millions of Canadians, CBI Health is where better begins. We are Canada’s leading community healthcare provider, reliably delivering innovative rehabilitation and home care programs that help our clients achieve their health goals. With 250+ locations and supporting more than 800 communities, people are at the heart of what we do. Every

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