Marketing Director

2 months ago

Old Toronto, Canada Collage HR Full time

The PUR Company is a category disrupting brand with a market leading position. Our rapid growth has been driven by our products differentiated, better-for-you attributes and deeply loyal consumer base. We’re a team of entrepreneurial thinkers, with a relentless drive to get things done, passionate about what we do and accelerating growth through expanding points of distribution and launching new products. We do it all while having fun and acting with PURpose

If this excites and invigorates you, we’d love to hear from you The PUR Company is looking for an Marketing Director to join the team

What you will do.

We are seeking an experienced and dynamic Marketing Director to lead our marketing team and drive the development and execution of strategic marketing initiatives. The ideal candidate will have a proven track record in the Consumer Packaged Goods (CPG) market, demonstrating a deep understanding of market trends, consumer behavior, and competitive landscapes. The Marketing Director will be responsible for developing and implementing marketing strategies that increase brand awareness, drive consumer engagement, and achieve business objectives.

Responsibilities:

  • Oversee the development and execution of brand positioning and messaging across all marketing channels.
  • Ensure consistent brand representation and communication in all marketing materials and campaigns.
  • Lead the creation and execution of integrated marketing campaigns, including digital, social media, print, and in-store promotions.
  • Collaborate with cross-functional teams to ensure campaigns are cohesive and effective.
  • Develop and implement comprehensive marketing strategies that align with company goals and objectives.
  • Conduct market research and analysis to identify trends, opportunities, and competitive threats in the CPG market.
  • Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance work environment.
  • Provide guidance and support for professional development and growth within the team.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
  • Track and report on marketing expenditures and campaign performance.
  • Work closely with sales and other departments to align marketing efforts with business objectives.
  • Build and maintain relationships with external partners, agencies, and vendors.
  • Monitor and analyze key performance metrics to assess the effectiveness of marketing initiatives.

Qualifications:

· Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.

· 10+ years of experience in marketing, experience within CPG industry is a bonus.

· Proven track record of developing and executing successful marketing strategies and campaigns.

· Strong analytical skills and the ability to interpret data to drive decision-making.

· Excellent leadership, communication, and interpersonal skills.

· Proficiency in digital marketing tools and platforms.

· Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

All candidates must be eligible to work in Canada.

We thank all candidates who are interested in applying for the position, kindly note, only shortlisted candidates will be contacted.

PUR is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility to Ontarians with Disabilities Act. If contacted, please advise should you require accommodation during the hiring process.

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