Social Strategist

2 weeks ago

Toronto, Canada Corus Entertainment Full time

Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.
Our culture and our people are what make us, US.
**We have a passion to connect with the world around us**: to express, to share, to be part of people's lives. Our award-winning culture is an expression of who we are, what we do, and how we thrive. Our values describe our culture in action. They outline how we achieve our goals, work together, engage with partners, and interact in our communities. At Corus, we Win Together, Think Beyond, Make it Happen, Learn Every Day and Show We Care.
Ready to join US?
**Division**: So.da
**Work Status**: Full-Time ( Hybrid)
**Location**: Toronto, ON
**About the Role**:
This role will be part of so.da, Corus’ social digital agency, which supports many of Canada’s leading brands with their social strategy and content.
Reporting to the Social Editorial Lead, you will develop best-in-class, data-driven social media strategies and campaigns for our clients. You’ll work closely with the Account Manager, Social Strategist, and our social content studio to develop strong content to deploy on our clients’ owned and operated social accounts.
**You will contribute by**:

- Develop best-in-class social media strategies and executions for our clients, ensuring all KPI’s are met and building highly engaged communities on social.
- Oversee content calendar management, this includes writing and editing copy and ensuring all content is optimized for social-first engagement.
- Lead brainstorming, creative development and client presentations. Work closely with production on creative concepts.
- Analyze social media performance metrics, providing insightful reports and data-driven recommendations to inform content creation and optimization.
- Act as an advisor to stakeholders, communicating best practice guidelines, social policies and training.
- Monitor online conversations, trends, news, and identify new content opportunities to clients.
- Build our communities, create fandom and drive engagement & conversation with our brands.
- Community management for respective social channel.

**Skills and experience you will bring**:

- A minimum of 5 years’ experience managing large social audiences and driving social performance.
- A genuine love for entertainment (tv series and movies) with a passion for creating engaging, on-trend content that connects with wide audiences and fandoms.
- Demonstrated expertise in data-driven social media strategy and execution.
- Deep understanding of various platform algorithms, social analytics and social listening tools.
- Strong interpersonal skills. Must be able to work collaboratively with internal and external stakeholders.
- Exceptional thought leadership - can rally several stakeholders around an idea and see it through from inception to execution.
- In-depth knowledge of established and emerging social platforms (and how they can be utilized to the benefit of brand and business).
- Ability to conduct community management.
- Experience in content creation, optimization and adaptation in nimble industry.
- Agency experience is an asset.

**Application Deadline**: December 3rd, 2024
Every day, we work hard to become an even more diverse, equitable and inclusive workplace that supports the well-being of our people and makes a positive difference in our communities. Want to learn more? Have a look at our Diversity, Equity and Inclusion Action Plan and Sustainability Report for more information on our approach to People, Planet and Responsibility.
We want our workforce to reflect the full diversity of communities across Canada.
- No phone calls please. Only those selected for an interview will be contacted.

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