Social Media Strategist
4 weeks ago
**Company Description**
ICUC is a team of creatives, strategists, content creators, and social media managers working directly with brands to deliver first-class social media expertise that brings their unique stories to life.
You can become a part of a fast-paced, exciting, and fun work environment, all from the comfort of your own home - ICUC is a fully remote company and has been since day one. Our mission is to remind the world that there are humans behind brands. This applies not only to our clients and social media communities, but first and foremost to our workplace. The ICUC culture is built on a foundation of collaboration, responsibility, trust, and the recognition of your hard work and achievements. We believe in supporting a progressive culture that allows you to feel empowered, enjoy equal opportunities, and grow with us.
Diversity is embedded in who we are and all that we do: It informs our mindsets, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding, and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. ICUC Social is an agency of dentsu.
Is your exceptional social media experience overshadowed by your insatiable curiosity?
Are you a storyteller who loves transforming raw data into meaningful, actionable insights?
If so, you might be a perfect addition to our growing Strategy Team
The purpose of this role is to deliver the social and content Strategy, managing social media channels and content streams. The role requires expertise in social platforms, establishing best practices, and generating creative ideas to optimize community engagement. Responsibilities also include copywriting for branded social media channels, developing content strategies aligned with business objectives, and analyzing performance data to derive insights. Maintaining an active presence on social platforms and providing thought leadership to clients are essential aspects of the role.
You must be prepared to work in a fast-paced, self-motivated, entrepreneurial environment; be a team player who is social-savvy and can work independently yet collectively in a unique virtual environment.
**Client Responsibilities**:
- Generate strategies to achieve and improve clients' business and communications objectives, with a data-first mindset.
- Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem.
- Develop content pillars and social calendars aligned with KPI’s, business objectives, corporate priorities, and overarching marketing and social. Research, craft, and publish interactive, thoughtful, intelligent, and provoking content that encourages community participation. Help identify influencers and seek user-generated content if appropriate for clients.
- Conduct quality assurance on all community management activity that is taking place.
- Define and improve community management and content development processes. Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner.
- Copy-write for a variety of branded social media channels > strong communication
- Manage, schedule and organize editorial content for social channels, including paid campaigns.
- Create social paid campaign assets and collaborate with paid team to strategize paid efforts.
- Analyze performance results using statistical techniques and analytics tools and translate that data into actionable insights.
- Act as a consultant regarding technological and social innovations ensuring best practices and thought leadership that may impact the client’s strategy & business in the short and long term.
- Lead client meetings (both in-person and remotely as needed), be it weekly, monthly, quarterly, project-specific, etc.
- Maintain an active presence within necessary tools and social platforms to discuss and advise clients on platform-specific concerns, abilities, and best practices concerning platform and DEI standards.
- Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities.
**ICUC Responsibilities**:
- Be present in team chats, participating in weekly meetings, quarterly trainings, and other education sessions.
- Act as a resource to help fuel organic business growth for ICUC. Work with Growth and Client teams on renewals/account changes as required.
- Go above and beyond client and company expectations, bringing fresh and new ideas to leaders and always question the status quo.
- Help create case studies of delivered work to use as training and development materials for clients and other teammates to leverage.
- Provide real-time,
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