CRM Email Marketing Specialist

5 months ago

Vancouver, Canada BC Cancer Foundation Full time

This is the most exciting time in the history of cancer research and care.

We are on the cusp of true transformation. Cancer is the world’s biggest health crisis and the BC Cancer Foundation—the fundraising partner of BC Cancer—has launched the most ambitious and comprehensive healthcare campaign in BC’s history to lead this transformation and elevate cancer care for all British Columbians.

With over 90 employees working across 5 sites in B.C, we are one of the largest non-profit organizations in the province. We engage with over 100,000 donors and communities to inspire philanthropic investment in BC Cancer and we partner with some of the world’s leading researchers, oncologists and care providers.

At the BC Cancer Foundation, we are a professional, passionate and positive team who believe that we can help make a positive difference in the lives of all British Columbians and bring us closer to a world free of Cancer.

We are driven by a collective purpose to be a catalyst, powering world class innovation while supporting deeply personal cancer patient journeys.

You are a collaborative team player adept at juggling various projects, priorities, and deadlines. You have an impeccable eye for detail, and you like to plan, create, and analyze.

**Reporting to the Director, Digital, your role will encompass**:
Developing and refining audience segmentation strategies to boost engagement and conversion rates by leveraging CRM insights for more effective tailored campaigns.

Formulating strategies to acquire new donors, aligning with the organization's goals.

Identifying automation opportunities in data and systems to support innovative programs.

Adopting a continuous improvement mindset in campaign development, including hypothesis creation, and conducting consistent A/B testing for valuable insights.

Conducting performance reviews through weekly, monthly, quarterly, and annual reports.

**Supporting the optimization of the website user experience**:
Supporting Digital team with website content and design updates to ensure information and resources are kept up-to-date, accurate, and optimised for the user experience.

Liaising with key internal stakeholders to inform planning and curating content in collaboration with Content & Communications team.

**Core knowledge + skills**:
Excellent project management alongside strong communication skills.

Knowledge of principles that contribute to effective user experiences.

**Qualifications**:
A degree or diploma in marketing, communications, or a related field from an accredited post-secondary institution.

Characterized by a rapid learning ability, adaptability, and a positive and passionate approach to both life and work.

**Pay Range**: $68,000 - $84,500

**What We Offer**:
5 weeks’ vacation plus office closure between Christmas Eve and New Years, as well as half days office closures before each statutory holiday.

Comprehensive benefit package including coverage for health, dental, vision and various paramedical services, plus participation in the Employee & Family Assistance Program.

Participation in the Municipal Pension Plan.

BC Cancer Foundation is committed to fostering, cultivating, and preserving a culture of diversity & inclusion. All qualified applicants will receive consideration for employment regardless of age, ethnicity, gender identity or expression, language, national or Indigenous origin, family or marital status, physical and mental ability, political affiliation, race, religion, sexual orientation, or socio-economic status.

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