Website and CRM Specialist

6 months ago

Vancouver, Canada go2HR Full time

**Website and CRM Specialist - Vancouver BC**

Are you ready to be part of a team where your skills are valued, and your opinions are sought after? Are you a technical wizard willing to share your exceptional website and content development skills or looking to grow your skillset as a new grad with our growing organization? If you answered yes, consider this exciting opportunity with go2HR and come work with us

**About go2HR**:
go2HR is BC‘s tourism and hospitality human resource and health and safety association.

Our purpose is to drive _**strong workforces**_ and _**safe workplaces**_ that deliver world-class tourism and hospitality experiences in BC.

Our mission is to empower employers to have a strong human resource and health & safety culture that supports strong business performance.
- We offer programs, tools, information, and consulting services to elevate employers’ human resources and health and safety practices.
- We educate and train the current and future workforces.
- We inform government, stakeholders and communities on labour market conditions and strategy.

go2HR’s core values are: _**INCLUSIVE, COLLABORATIVE, CURIOUS**_,_ and _**TRUSTWORTHY**_. We prioritize health, wellness and positive corporate culture, we are a team of 20 and work in a hybrid workplace, working approximately two days/week in the office with your teammates.

**Position Overview**:
The Website Specialist and CRM Specialist is responsible for day-to-day management of the go2HR website, CRM and digital content creation. More specifically, key areas of responsibilities are website management, database management (HubSpot) and working with various departments assisting with the development and execution of new digital content. The Website and CRM Specialist will play a critical role in helping go2HR meet their strategic communication objectives.

**Website management**:

- Manage all aspects of website development, including planning, designing, testing, and launching new features and pages which may include HTML, PHP, CSS, WordPress and JavaScript coding
- Monitor website performance, identify issues, and implement necessary fixes or improvements
- Implement strategies to enhance user experience, improve conversion rates, and reduce bounce rates
- Collaborate with the marketing and content teams to deliver consistent and engaging content
- Perform regular updates to website content, text, images and multimedia
- Optimize content for search engines (SEO) to improve organic traffic and search rankings
- Work closely with developers to address technical issues, server maintenance, and website security
- Utilize web analytics tools such as Google Analytics 4 to track and report on website performance metrics, such as traffic, conversion rates and user behavior
- Generate regular reports for management, providing insights and recommendations for improvement

**CRM management (HubSpot)**:

- Maintain and import contacts into database
- Support the day-to day needs of the organization with segmented and targeted list creation
- Create workflows to capture new audience on website, content channels and add to database
- Train team members on HubSpot functionality

**General**:

- Assist organization with developing, creating and updating website content

**Qualifications**:

- Post-secondary education in IT, computer science or digital content creation
- 2+ years’ experience managing WordPress website
- Knowledge of HTML, CSS, and Javascript
- CRM management experience, with preference for HubSpot Marketing Certification
- Familiarity with analytical tools specifically Google Analytics 4
- Proven ability to effectively analyze metrics (i.e. web analytics, campaign tracking), interpret impact, assess problems and recommend improved digital user experience (UX)
- Excellent written and verbal communication skills with the ability to convert the highly technical’ into the ‘engaging and easily understood’
- Ability with collaborate creatively with various departments to execute additional website content
- Strong skills in project management, time management, organization and prioritization, setting and meeting deadlines

**How to apply**:
This is a full-time role (37.5 hrs./wk) in a hybrid work environment (office downtown Vancouver location/home).

go2HR recognizes the value of a diverse workplace and is committed to being an affirmative action/equal opportunity employer and does not discriminate based on identity, Indigenous people, people of colour, Two-Spirit or LGBTQA+ people, and members of other marginalized groups are strongly encouraged to apply.

**Job Types**: Full-time, Permanent

**Salary**: $50,000.00-$60,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- RRSP match
- Vision care
- Wellness program
- Work from home

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Ability to commute/relocate

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