Ecommerce Marketing Manager

3 weeks ago


Burnaby, Canada Forte Series Full time

Forte Series is a men’s personal care brand launched by Alex Costa, one of social media’s biggest men’s grooming and lifestyle influencers.

We’re looking for a process-driven, analytical eCommerce marketing manager to take ownership of our middle, and bottom funnel marketing channels and functions.

**Responsibilities**:

- Establish and manage a seasonal promotions calendar
- Organize and deploy product launch campaigns for our exciting upcoming SKUs
- Implement and manage a CRO function to consistently improve funnel conversion rate
- Implement and manage a middle and bottom funnel paid media strategy to capture branded demand for existing products
- Interface between operations, design, social media and managing partners to ensure marketing campaigns are executed with discipline
- Work with eCom director closely to uncover and implement new best practices for brand growth

**What’s in it for you**:

- Put your existing eCommerce skills into practice in a bigger, more impactful way
- Nearly-complete ownership and autonomy of the marketing functions
- Opportunity to build and manage your own team of agency partners and contractors
- Gain in-depth, tactical experience of fast-growing eCommerce sector
- Learn directly from experienced eCommerce practitioners

**Requirements**:

- At least 1 year experience in the eCommerce environment
- Some direct response and branding copywriting experience
- Working understanding of advertising across major media buying platforms (Meta, Google, TikTok)
- Working understanding of attribution and analytics for eCommerce
- Experience working with agencies and contractors within the Marketing context
- Working knowledge of Shopify platform

Pay: $60,000.00-$79,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Shopify: 1 year (required)
- agencies and contractors within the Marketing context: 3 years (required)
- eCommerce environment: 1 year (required)
- Advertising Campaigns: 3 years (required)

Work Location: In person


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