Marketing Manager

4 weeks ago

Toronto, Canada Transitional Forms Full time

MARKETING MANAGER - AI, GENERATIVE ENTERTAINMENT

Transitional Forms (transforms.ai)

**Term**: 10 month contract at 40 hours/week, with the potential to turn into a full time role

**Location**: Remote with occasional in-person meetings (must be legally authorized to work in Canada)

**Compensation**: CAD $4000 - $6,000 per month for a 10 month term

Transitional Forms is a studio-lab pioneering new forms of entertainment using creatively integrated artificial intelligence. Since 2018, Transitional Forms has been at the bleeding edge of developing award-winning synthetic media projects that redefine how we experience games, films and television. The studio-lab also builds innovative development tools that support storytelling through reinforcement learning with the goal of making humans more creative and machines more human. Transitional Forms believes storytelling is humankind’s great connector and aims to take it into the future through AI, machine learning and virtual beings. We are looking for a highly motivated Marketing Manager to help to launch and grow engagement with our generative entertainment offerings that will soon be launching globally.

As Marketing Manager, you will be responsible for developing, executing and project managing innovative and impactful marketing and communications initiatives.

You will need to stay ahead of the curve on all the latest trends and technologies in the AI media and entertainment industry and use your research skills and experience to create and execute compelling campaigns that engage and delight our target audiences. You will report to the Director of Marketing and work collaboratively with the cross-functional team to bring marketing and communications initiatives to life, analyze their performance and build out revised plans based on new insights and the evolving landscape.

You will be expected to deliver on these responsibilities:

- Support the design of and lead the implementation of innovative, creative, and successful marketing and communication strategies and tactics to raise Transitional Forms brand and product awareness, and drive sales;
- Lead project management of all marketing and communications efforts;
- Ideate and brief compelling marketing and communications content concepts to support project objectives;
- Proficient in social media planning, combining strategic insights about target audiences with adept social content production skills (images, videos) to create compelling and impactful social media campaigns;
- Support the growth of Transitional Forms communities for various priority audience segments;
- Utilize a variety of analytics tools and approaches to track and measure performance and optimize campaigns as required;
- Monitor, analyze and report on relevant industry trends and developments to ensure that our brand and properties remain competitive;
- Manage relationships with select third-party vendors and partners;
- Identify new opportunities to expand the reach and impact of our offerings;
- Maintain a deep understanding of customer and market needs;
- Maintain a high level of knowledge on industry trends and best practices;
- Be open to taking on new opportunities related to supporting marketing and communications needs, as they arise.

We aim to provide as much support and guidance that is helpful to you, but we encourage you to help set the path forward - your ideas matter here

**What you can expect**

As part of our team, you will receive:

- The opportunity to make a difference and shape the future of an emerging industry;
- Competitive, transparent and equal pay;
- A flexible and respectful work environment that seeks to understand your unique perspectives;
- Regular opportunities to provide creative input.

**What we're looking for**

**Requirements**:

- Bachelor’s degree in marketing or related field;
- 2+ years of experience in marketing and social media management;
- Proven track record of successful campaigns;
- Excellent communication and leadership skills;
- Experience in marketing games is an asset;
- Experience with marketing apps is an asset;
- Industry experience is a plus.

**Innovation in all its forms**

**Job Type**: Contract

**Salary**: $4,000.00-$6,000.00 per month

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