Account Manger Paid Search

2 weeks ago

Toronto, Canada GroupM Nexus Full time

**Paid Search Account Manager**

As the Paid Search Account Manager, you will be responsible for the day-to-day management of a client's digital paid search initiatives. This includes developing strategy and managing the execution of search marketing campaigns based on the client's business objectives.

**Key Responsibilities**:

- Create, manage and execute strategic digital marketing plans that meet client goals
- Create, presents and gain client approval on insertion orders, campaign strategies and tactics
- Oversee and deliver on Account Management business processes
- Forecast, generate and maximize revenue opportunities with clients
- Monitor, track, evaluate, report and optimize campaign performance to maximize client investment
- Deliver monthly client reports, verify data accuracy, provide analysis and keep clients updated on account status.
- Scope and develop new business with companies looking to meet their marketing goals using search marketing
- Build a solid partnership with your accounts media planners and the client services team, balancing each other’sexpertise to find and develop practical ideas for future media growth, channel expansions or channel optimization
- Maintain positive client relationships, expectations and communications with the assistance of internal resources
- Coach and develop the team
- Stay up-to-date with industry trends and developments in digital marketing as well as consumer behavior to recommend improvements to accounts

**What You Bring**:

- A true cross channel marketer, with hands-on experience planning and buying across multiple platforms such as Google, Bing.
- Google search fundamentals certification
- 2-3 years of account/client management experience with complex paid /digital/ campaigns; multi-level sales/selling into accounts;
- Track record of growing account scale and success, delivering great customer experiences through your working relationships on the client side
- Technical and analytical mindset with demonstrated ability to use paid media strategy to complement owned and earned media campaigns and meet business objectives
- Experience using all digital biddable platforms (Search: Google Ads, Microsoft Ads aka: Bing Ads) and analytical tools (Google Analytics)
- High level of attention to detail and the ability to handle and prioritize multiple accounts
- Ability to interact in a professional manner and deal with clients face-to-face in a fast-paced environment
- High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
- Desire to manage and mentor junior members of a team
- Knowledge of French language is an asset

**Nice-to-Haves**:

- Additional Google Certifications in the digital marketing is an asset
- Experience in managing Apple Search Ads
- Knowledge and experience with the usage of scripts for automation within Google ads
- Demonstrated previous leadership skills
- Prior experience in an agency environment highly desired, who have experience in handling media partner representatives and participating on digital media publisher relationships

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