Paid Search Specialist

2 weeks ago

Toronto, Canada Hootsuite Full time

We're looking for a Paid Search Specialist to help us manage our paid search campaigns. You'll be working on global search and performance max campaigns as part of the SEM Team.

**WHAT YOU'LL DO**:
**Campaign Planning and Setup**:

- Strategically plan and set up targeted advertising campaigns to maximize efficiency and effectiveness.
- Ensure campaigns are well-organized, with ad groups and keywords appropriately grouped for optimal performance.

**Search Query Report (SQR)**:

- Conduct regular SQR analyses to refine SEM campaigns, including optimizing keyword lists, adding negative keywords, and customizing ad copy.
- Utilize SQR findings to enhance campaign performance and increase ROI.

**Bid Optimization**:

- Implement and manage advanced bidding strategies to optimize ROI while maintaining market competitiveness.
- Continuously monitor keyword performance and adjust bids to align with campaign objectives and budget constraints.
- Balance bid costs with desired ad placements and optimize for maximum ROI.

**Performance Analysis**:

- Regularly analyze key performance indicators (KPIs) such as conversions, ROAS, CTR, CPC, and AOV to evaluate campaign success.
- Identify trends, patterns, and anomalies in performance data, and use these insights for strategic decision-making.
- Proactively make data-driven recommendations to enhance campaign performance.

**Reporting**:

- Generate comprehensive performance reports, highlighting key metrics and campaign progress.
- Provide actionable insights and data-driven recommendations to stakeholders for continuous improvement.

**Cross-Functional Collaboration**:

- Work closely with other marketing teams to ensure alignment of paid search strategies with broader marketing goals.
- Collaborate with the creative team to develop effective ad creatives and landing pages that resonate with target audiences.

**Market and Competitive Analysis**:

- Keep abreast of industry trends, competitor strategies, and market changes to stay ahead in the paid search landscape.

**Technical and Analytical Tools**:

- Utilize various digital marketing tools and platforms (e.g., Google Ads, Bing Ads, Google Analytics) for campaign management and analysis.
- Stay updated with the latest features and updates in these platforms to leverage advanced functionalities.

**Continuous Learning and Development**:

- Engage in ongoing learning and professional development to stay current with the latest trends and best practices in paid search marketing.

**WHAT YOU'LL NEED**:
**Technical Skills**:

- **Experience in SEM and Paid Search Campaigns**: Some practical hands-on experience in managing and optimizing SEM campaigns, particularly in Google Ads and Bing Ads.
- **Analytical and Data Interpretation Skills**: Proficiency in analyzing performance metrics (such as CTR, CPC, ROAS, and conversions) and making data-driven decisions.
- **Keyword Research and Optimization**: Demonstrated ability in conducting keyword research, analysis, and optimization to enhance campaign performance.
- **Experience with Digital Marketing Tools**:Familiarity with digital marketing tools like Google Analytics 4, SEMrush, or similar platforms.
- **Bid Management Expertise**:Experience in bid management and optimization for maximizing ROI.
- **Reporting and Communication Skills**: Ability to generate detailed performance reports and effectively communicate insights and recommendations.

**Behaviours/Competencies**:

- **Commitment to Results**: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
- **Creativity and Innovation**:seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
- **Decision Making**:consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
- **Resilience, Tolerance for Change/Ambiguity**: can effectively cope with change, finding ways to advance work and projects

**WHO YOU ARE**:

- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
- Curious. You are always learning and seeking ways to make things better.
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:
**S**tep Up**: Show the world what it looks like to live and work by these guiding principles. #StepUp

**One Team**:Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

**Customer Obsessed**:Focus relentlessly on helping our customers succeed. #CustomerObsessed

**Go Fast, Be Agile**:Widen our competitive advantage by committing to speed and simplicity over pe

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