Paid Search Manager

2 months ago

Toronto, Canada Dentalcorp Canada Full time

Who You Are

You are a service-oriented, innovative professional who is excited to work for a fast-growing company that enables the best to be even better. You will own and manage the dentalcorp SEM channels to improve patient acquisition through account setup, bidding tactics, targeting, ad copy, and landing page optimization for corporate and practice websites. You’ll leverage data to make decisions, work collaboratively with stakeholders to understand the overall ecosystem of the business, and build the roadmap to scale growth for our network of practices across Canada. You love working in a collaborative team environment, but also enjoy your autonomy to accomplish tasks and provide excellent service to clients. As an individual who is driven by excellence, you are eager to contribute the success of one of Canada’s Best Managed companies.

This is a hybrid position based out of our Toronto Support Centre. Reporting into the Senior Manager, Paid Search you will be responsible for developing and refining various financial models and forecasting tools. We’re looking for a high performing marketer to drive the performance marketing strategies and tactics needed to accelerate the growth of paid search channels across our network of practices.

In this role, you will
- Manage day-to-day optimization activities including building and managing bidding strategies, quality score improvements, ad copywriting, testing and optimization, keyword research, budget forecasting, campaign reporting and analysis, and continuous program improvement.
- Monitor performance on a daily/weekly basis and optimize campaign performance using industry best practices within established CPA and CPL goals.
- Create new campaigns for new services, practices, and build tests to optimize performance.
- Implement local and regional search tactics, optimize campaign revenues, keyword performance and bid costs.
- Test Branded & Non-branded keywords, audiences, ad formats and campaign options, geo-targets, etc for each practice within Google Ads, Bing, etc.
- Work with the web team to create and run landing page optimization tests to increase conversion volume and quality.
- Report on key performance metrics and analyze campaign data (campaign results, conversion rates, traffic, etc.), and recommend optimizations to shape future campaigns.
- Implement tracking/measurement, present campaign results, and provide guidance to marketing managers on best practices.

What we're looking for
- 4+ years experience in performance and growth marketing, actively and successfully managing paid search. Experience in the service or B2B industry preferred.
- Expert-level experience managing multiple large accounts in Google Ads and Microsoft Ads to acquire customers and optimize for CAC.
- Extensive experience in PPC campaign management, Google Ads, SA360, analysis and reporting, including a deep knowledge of platform settings and areas of opportunity to drive optimization across targeting, bidding, copy, account structure, data usage and website experience.
- Ability to extract and action meaningful insights from analytics platforms (e.g. Data Studio, Google Analytics, Tableau, Power BI, Looker).
- Successfully conducted A/B testing across various platform settings to improve CPA, ROI, and overall conversion.
- Demonstrated ability to work with cross-functional teams and communicate proactively
- Self-motivated with the ability to effectively prioritize, work independently, and learn quickly.
- Meticulous attention to detail, with an overall passion for continual improvement.
- Flexible and responsive - ability to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment

About dentalcorp

dentalcorp is Canada’s largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences. dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada’s most trusted healthcare network. Leveraging its industry-leading technology, know-how and scale, dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.
- Canada. At_
- recruitment/selection_
- process. We appreciate all applicants for taking the time to apply, however, only those selected for an interview will be contacted._

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