Online Content Specialist

1 month ago

Burlington, Canada IKEA Full time

What you'll need to have

** This is a 12-month remote assignment.

For this role you will need:

- Minimum 2 - 4 years of knowledge and experience with content management systems, content creation, copywriting, E-commerce, and digital marketing.
- Excellent knowledge of CMS, web analytics, and performance measurement tools.
- You can communicate fluently in English. (Written and spoken). Bilingual French/English is a plus.
- Passionate about communication and conveying information and inspiration to consumers.
- Strong organizational skills with an ability to prioritize and meet tight deadlines. Ability to turn strategies into impactful actions, with simplicity. The ability to take the lead on projects.
- Energized by contributing to success and results through collaboration and co-creation.

You will be knowledgeable about the following topics:

- Ecommerce landscape, tactics, and strategies
- Website analytics (Google Analytics, Content Square, Optimizely) creating reports and drawing conclusions and recommendations
- Understand the relationship between content writing and SEO
- Have strong knowledge in graphic design and copywriting, dynamic content creation, marketing creative, and production process
- Marketing communication in retail.

**Responsibilities**:

- Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce plans/outputs to deliver the common objectives and goals and secure consistency of content and messaging across channels
- Manage content localization process: adjust global material for local adaptation to secure local relevance
- Continuously optimize the content, editorial process, and efficiency, and contribute to the development with insights, recommendations, and solutions in the area of content - Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation
- Work closely daily with range, merchandising, SEO (Search Engine Optimization,) and digital performance functions to secure cross-functional alignment in the wider E-commerce team
- Coordinate and execute local A/B testing acting in line with guidelines set by Group Digital
- Manage digital assets and publish locally relevant content on IKEA digital channels
- Responsible for reviewing content assets, identifying improvements, creating pages, ensuring content is web-accessible and publishing in digital channels
- Continuously work with and organize digital content assets based on received plans
- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
- Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contributing to the transformation of IKEA

Experience with the following software programs and tools
- MS Office - Outlook, Word, Excel
- Abobe CS - Photoshop, Illustrator, In Design, Acrobat
- Google Analytics 360
- Datastudio
- Optimizely
- Contentsquare
- Contentful
- Phraseapp

Our team within Ikea

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

JUST SO YOU KNOW

In the IKEA world, this position is officially referred to as: Online Content Specialist

Please note: This position requires the submission of a satisfactory criminal record check. A record under the Criminal Code and/or other federal offence record(s) does not automatically mean you will be ineligible for the position.

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