Marketing and Communications Coordinator

2 weeks ago

Burlington, Canada Sylvite Full time

Sylvite is a 45 year old vertically integrated vibrant Agricultural, Transportation and Warehousing Company.

Sylvite is seeking individuals who are eager to be involved in the future of agriculture, learn the dynamics of transportation, logistics, and warehousing. Sylvite is looking for a self-starter, who is passionate about delivering professional solutions to our customers and partners. Sylvite culture is for individuals with high-potential who want to grow their career.

At Sylvite we are dedicated to our people and their growth. With a collaborative leadership style, innovative solutions, processes and operations we have developed a company that values its team members and wants to grow together.

Currently, recruiting for the position of Marketing and Communications Coordinator out of our Burlington and Putnam locations. This full-time opportunity offers the chance to promote the Sylvite brand, along with our products and services. With a competitive compensation package; pension plan, bonus eligibility, and company-paid health benefits. Be part of the growth

This position reports to the Vice President, Sylvite. Marketing coordinator plays a crucial role in supporting the successful implementation of marketing strategies. The primary responsibility for this role is to create engaging and compelling written and visual content for a variety of marketing and communications purposes including content related to website and social media.

**Marketing**:

- Build and maintain the company’s brand image and positioning in the market. Ensuring brand consistency across all marketing materials and touchpoints.
- Developing engaging and relevant content for marketing purposes, including website content, blog posts, social media posts, videos, infographics, whitepapers, and more.
- Work closely with sales, product development, and other departments to align marketing efforts with business objectives and support their initiatives.
- Manage relationship with vendors including print media, digital media, and promotional companies.
- Develop monthly analytics report + report on the results monthly

**Communications**:

- Develop and produce engaging content for various communication channels, including newsletters, press releases, blog posts, social media posts, website content, and other marketing materials.
- Manage the organization’s social media accounts, including content scheduling, community engagement, and monitoring for brand mentions and trends.
- Support public relations efforts by assisting with press releases, media outreach, and maintaining relationships with media outlets to secure coverage.
- Facilitate internal communications by coordinating team updates, newsletters, announcements, and ensuring information is effectively shared across the organization.
- Assist in planning and coordinating events, workshops, webinars, or conferences to promote the organization and engage with stakeholders.
- Collaborate with the web development team to update and maintain the organization’s website with relevant and up-to-date content.
- Ensure brand consistency across all communication materials and channels, adhering to brand guidelines and messaging.
- Monitor media coverage and industry trends to provide relevant insights and recommendations for communication strategies.
- Work to create visually appealing graphics, infographics, and multimedia content for communication purposes.

**Key Personal Attributes Required for the Position**:

- Excellent communication skills (writing & editing)
- Priority setting and adherence to deadlines
- Attention to detail
- Operate with a minimum of supervision
- Ability to be a team player
- Knowledgeable in various social media platforms
- Ability to travel to various branch locations for meetings

**Education, Experience and/or Training Requirements**:

- Undergraduate Degree/Diploma program in Marketing or Communications
- Knowledge of writing copy for publishing
- Previous related experience working with social media
- High Proficiency in Business Software - MS Office, Canva, MailChimp
- 2-4 years previous experience in a similar role

Date Posted:
**July 21, 2023

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