Director of Demand Generation

2 months ago

Halifax, Canada ContactPoint 360 Full time

**About ContactPoint360**:
ContactPoint360 is a leading global BPO focused on delivering exceptional customer experiences and tailored solutions to our clients across industries. We leverage cutting-edge technology and innovative strategies to drive client success, and we’re growing our team of talented professionals who thrive in a dynamic, growth-oriented environment.

**Job Overview**:
We’re seeking a tech-savvy, innovative Director of Demand Generation who is proficient in the latest AI tools and digital marketing techniques. This individual will play a key role in scaling our inbound marketing efforts, driving qualified lead generation, and improving overall marketing efficiency. If you’re a strategic thinker who loves blending technology with creative campaigns to deliver results, we’d love to meet you

**Responsibilities**:

- **Demand Generation Strategy**:Develop and execute data-driven demand generation strategies to attract, nurture, and convert high-quality leads. Emphasize AI-driven tools and techniques to enhance campaign performance.
- **Lead Generation & Nurturing**:Implement AI-powered lead scoring and nurturing models to ensure leads are high quality and ready for handoff to sales.
- **Analytics & Optimization**:Use AI tools and advanced analytics to monitor campaign effectiveness, optimize lead conversion rates, and deliver actionable insights for continuous improvement.
- **Cross-functional Collaboration**:Work closely with sales and product teams to align demand generation efforts with target markets and refine lead qualification processes.
- **AI & Automation**:Integrate AI tools to automate marketing processes, enhancing efficiency and allowing the team to focus on high-impact tasks.
- **Performance Reporting**:Define KPIs for demand generation, track performance, and provide regular updates to the executive team, demonstrating clear ROI and value from campaigns.
- **Budget Management**:Manage demand generation budgets effectively, ensuring all campaigns are optimized for cost-efficiency and impact.

**Qualifications**:

- **Experience**:7+ years in demand generation or growth marketing, ideally in a SaaS or tech-driven industry.
- **Technical Skills**:

- Expertise in AI marketing tools, automation platforms, and CRM systems (e.g., HubSpot, Marketo, Salesforce).
- Strong knowledge of digital marketing best practices, data analysis, and inbound marketing strategies.
- Ability to leverage AI-driven insights and tools to optimize campaign performance and team productivity.
- **Education**:Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- **Mindset**:Creative, analytical, and forward-thinking, with a passion for utilizing technology to solve complex marketing challenges.

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