Director of Marketing

1 week ago

Acheson, Canada BDS Trucking LTD Full time

**Director of Marketing**

**The Company**: Few trucking companies can claim they started with just one man and a truck, but BDS can. The company was born in 1978 as B&D Simons Trucking (now known as BDS) when Bill Simons started from the ground up with a single highway tractor. Now, over 40 years later, BDS continues to specialize in the oil and gas sector and has grown its service offerings with a more diversified specialized fleet. With a focus on safety, efficiency, and reliability, BDS has a proven track record of delivering material and equipment on time. Our experienced team and top-of-the-line equipment ensure that every job is completed to the highest standards. If you're looking for a challenging and rewarding role, consider joining the BDS team

**The Position**: BDS is seeking a highly motivated and experienced Director of Marketing to lead our marketing initiatives. The Director of Marketing will be responsible for developing and executing comprehensive marketing strategies across our group of companies. This role requires a dynamic individual who can manage digital and traditional marketing, oversee website and SEO management, and ensure consistent brand messaging across all platforms.

**Responsibilities**:

- **Overall Marketing Strategy**:

- Develop and execute comprehensive marketing strategies aligned with the business goals of each company within the group.
- Collaborate with key stakeholders to ensure marketing efforts are consistent across brands.
- **Website and SEO Management**:

- Oversee the management of websites for all companies, ensuring they are up-to-date, user-friendly, and optimized for search engines.
- Implement SEO strategies to enhance online visibility and organic traffic.
- Monitor website traffic and performance metrics.
- **Digital Advertising**:

- Manage Google Ads for all companies, ensuring daily updates for optimization and maximum ROI.
- Oversee social media advertising (when needed) on Facebook, Instagram,TikTok and LinkedIn
- **Trade Shows and Events**:

- Plan, coordinate, and execute participation in trade shows and hiring fairs for all companies.
- Organize sponsorship events, including decoration and procurement of necessary supplies (e.g., golf tournaments, parades, etc.)
- **Social Media Management**:

- Oversee the creation and execution of social media strategies for Facebook, Instagram, LinkedIn, and TikTok (platform-dependent on the company).
- Ensure consistent brand messaging across all platforms.
- **Traditional Marketing**:

- Create traditional marketing materials, including ads, signage, brochures, etc.
- Track the success of traditional marketing campaigns.
- **Data Analysis**:

- Utilize data analytics tools (e.g., Loomly, Google Analytics) to assess the performance of marketing campaigns and channels.
- Provide insights and recommendations based on data analysis to optimize marketing strategies.
- Create and monitor key performance indicators (KPIs) and prepare regular reports for leadership highlighting areas for improvement and success.

Perform miscellaneous duties as required to support company objectives.

**Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in a marketing leadership role.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of digital marketing, SEO, and data analytics.
- Excellent communication and interpersonal skills.
- Ability to work effectively with cross-functional teams.
- Strong organizational and project management skills.
- Proficiency in marketing software and tools.

**Benefits & Compensation**:

- Competitive salary (commensurate with experience).
- Extended health care.
- Dental care.
- Life insurance.
- Employee assistance program.
- Positive and safe work environment.

Pay: $80,000.00-$100,000.00 per year

**Benefits**:

- Dental care
- Life insurance
- Paid time off

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Acheson, AB T7X 6C8: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 5 years (required)

**Language**:

- English (required)

Work Location: In person

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