Product Marketing Manager

3 days ago

Vancouver, Canada ThoughtFarmer Full time

**Great product marketing can’t save the worldOr can it?**

ThoughtFarmer is looking for a Product Marketing Manager with great communication skills and critical thinking to elevate our Product Marketing practice. You will sharpen our market positioning and let businesses know about the full value of our award-winning intranet software.

**What’s ThoughtFarmer?**

ThoughtFarmer is an intranet SaaS platform that helps employees at organizations around the world share knowledge, stay informed, and feel connected. Our vision is to make every great company the best place to work. So, by helping these companies find our product and become the best places to work, maybe great product marketing can save the world

**What we’re looking for from our new Product Marketing Manager**

As a Product Marketing Manager, your main job is to execute product marketing strategies that get more organizations using and loving our intranet solution. You'll work closely with other team members to understand what customers want and show them why our product is awesome.

**What you’re like**

You have a passion for product, customers, and data-driven creativity. You love B2B marketing and working with sales people, marketers, customer success, designers, and—most importantly—customers to convey value propositions with tangible benefits.

You are able to summarize complex ideas into concise, meaningful copy. You understand how to tell compelling product stories with high impact phrases and visualizations.

And, like us, you’re kind, passionate about great work, always looking to grow your skills, customer-centric, and a team player.

**The responsibilities we’ll trust you with**

As a Product Marketing Manager, you will play a crucial role in driving the success of our software, articulating compelling value propositions, and establishing strong market positioning.
- You’ll develop product marketing content that expresses clear product value and market leadership to drive awareness, adoption, retention, and revenue growth.
- Your effective marketing strategies will differentiate our product from our competitors with messaging that resonates with our buyers.
- You'll collaborate with Product, Sales, Marketing, and Customer Success teams to create compelling content and marketing assets to support sales efforts and increase engagement with existing customers.
- You’ll plan compelling product launches and promotional campaigns to showcase new features, use cases, and benefits.
- You’ll conduct customer and market research to inform personas and buyer journeys, and stay updated on customer needs and industry trends.

**These are the must-haves**
- You have 3-5 years product marketing experience within the B2B SaaS industry.
- You have a solid grasp of current marketing principles and techniques, especially when it comes to product positioning and messaging.
- You have excellent written communication skills with an understanding of how to produce high-impact content and sales-driven marketing materials.
- You're a pro at managing projects, with top-notch skills in prioritization and handling multiple initiatives at once.
- You're a sharp thinker with a knack for numbers. You know how to gather and understand data, using it to uncover valuable insights that drive action.
- You excel at presenting your ideas and have fantastic interpersonal skills. You know how to effectively influence and communicate with people at every level.
- You know your way around marketing automation tools, CRM systems, and analytics platforms.

**Remote or onsite—it’s up to you.**

ThoughtFarmer is based in Vancouver, and we have staff working remotely all across Canada.

If you live in the Vancouver area, you still have plenty of options. Choose from either fully onsite, to fully remote, or a hybrid of both. Whatever suits your situation and life.

All staff—remote or local—enjoy a quarterly home office allowance that they can use to buy whatever they need to be productive outside the office.

**How to apply**

**Salary**: $90,000.00-$110,000.00 per year

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Vancouver, BC V6B 1A4

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