Product Marketing Manager

3 weeks ago

Vancouver, British Columbia, Canada Ag Jobs Canada Full time
TELUS Agriculture & Consumer Goods is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative technology solutions we offer.

Our team members include people like you - enthusiastic, innovative, passionate and energetic. We believe that you'll find our high-performance culture personally fulfilling, professionally challenging and financially rewarding.

Here's the impact you will make and what we will accomplish together

TELUS Agriculture & Consumer Goods is leveraging our world-leading technology and innovation to tackle one of the most pressing social challenges of our time - achieving more efficient production while lowering the impact on the environment. We believe that by delivering data insights and digital solutions that empower and connect producers to consumers, we can improve the quality, safety, and sustainability of our food and consumer goods.

We offer an unmatched suite of innovative solutions and purpose-built applications for every participant in the supply chain, from seed manufacturers and farmers through to grocery stores and consumer goods companies. Our solutions consist of the latest technologies that enable our customers to optimize their businesses with more accuracy, efficiency, and profit and create unified, trusted, and sustainable food and consumer goods value chains.

TELUS is seeking an analytical, self-starter and professional Product Marketing Manager to be responsible for bridging the market needs and product strategy with a focus on three main areas of responsibility; Leads definition and implementation of strategic product marketing plans, Ensures strategic plans are based on VOC, market trends and aligned with business objectives, Develops go-to-market strategy in collaboration with the Product, Sales, Operations and Customer Marketing teams. This role will report to the Senior Manager, Product Marketing within the Agriculture team.

Here's how
  • Work closely with internal stakeholders to design and conduct market research to understand customer needs, market trends and successfully launch new products / features
  • Build and maintain competitive landscape matrix (incumbents, FABs, market size)
  • Create and execute launch plans
  • Develop and manage product marketing campaigns
  • Ensure product release customer / internal communications are aligned with positioning
  • Define market segments
  • Develop customer and user personas
  • Demonstrate an in-depth knowledge of our customers, the problems they are trying to solve, and how they make buying decisions
  • Refine market sizing and market opportunity
  • Maintain competitor briefs and battle cards
  • Partner with the product team on product definition
  • Define features, advantages, and benefits for our products by user persona
  • Refine product value propositions by customer segment
  • Maintain catalog of product features
  • Developing product marketing materials, including: demos, product videos, communications, collateral, and product pitch decks
  • Contribute to long range planning
  • Other responsibilities as determined by the Product Marketing Director
What you bring to the role
  • Bachelor's degree in marketing, business, agriculture or a related field
  • 7+ years of marketing, product management, sales experience, or a combination of
  • Agriculture experience is an asset
  • MBA or Master's degree in Marketing is an asset
  • Advanced written and verbal communication skills
  • Direct or indirect experience with product positioning and messaging
  • Familiarity with market research and analysis techniques
  • Ability to collaborate cross-functionally with product, sales, and engineering teams
  • Knowledge of digital marketing platforms and tactics
  • Understanding of customer needs and behaviors in crop inputs and agricultural industry
  • Team player and flexibility to work on any other projects as required
Join us

Collectively, our talented team and integrated solutions uniquely position us to transform collaboration within the industry at a global level, empowering and connecting producers to consumers for a more efficient, sustainable future.

Everyone belongs at TELUS Agriculture & Consumer Goods. It doesn't matter who you are, what you do or how you do it, at TELUS Agriculture & Consumer Goods, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

Do you share our passion for enabling remarkable human outcomes?

Together, let's make the future friendly.

Accessibility

TELUS Agriculture is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

#LI-remote

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