Integrated Marketing Communications, Associate

2 months ago

Mississauga, Canada Campbell Company of Canada Full time

**Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We're proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.**

**Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.**

At Campbell Company of Canada, we believe in searching for the best and the brightest professionals at every level and in every specialty who live into our values. The 5 C's of Campbell - Care, Character, Collaboration, Competitiveness, Creativity - demonstrate the best of who we are today and who we aspire to be. Living our values will foster an inclusive, high-performance culture. Our employees act with intention, lead with integrity, and are truly passionate about what they do to bring our purpose to life Connecting People Through Food They Love.

We have an exciting opportunity in our Marketing Function. This role is based out of our Mississauga Head Office location (60% in-office, 40% remote).

**General Summary**

In partnership with the marketing team, sales team and customer partners, responsible for planning, development, and production of integrated Marketing Campaigns, creative assets for assigned brand/product/campaign and Channels brands in support of both Retail and Digital lines of business.

**Primary Responsibilities**:
**Program Development & Execution Management (60%)**
- Lead end to end (E2E) consumer targeted integrated marketing communication for assigned brand(s) - inclusive of go to market strategy on owned and paid platforms, and always on content (CRM, Social, PR, Brand Website).
- Create an engaging and cohesive voice across all external and internal consumer channels and communications, using best practices, including branded creative content and assets for Commercial team initiatives (marketing, brand channels, Customer Response Management (CRM) etc.)
- Lead communication design guidelines and execution of assets supporting Shopper Marketing, Digital & Social, PR, XM/Sampling, Sell Sheets, website & ecommerce, displays etc.) ensuring consistency of brand look, feel, tone and manner, while also providing recommendations on creative strategy and final execution.
- Work with cross functional teams (Sales, Marketing, Supply Chain, R&D, Commercialization) and agencies/vendors to align on brief and to determine objectives, content strategy and creative deliverables/specs for holistic consumer journey and business needs.
- Prepare and Present effective content strategies and recommendations that align to the business objectives, briefs, insights, budgets, including setting metrics of success (ROI, KPIs).
- Drive for best in class creative, supported by continuous improvement for effectiveness as measures by pre & in-market performance metric.
- Support end-to-end project execution, supporting creative team for photoshoots and filming, including managing Commercial team stakeholders for reviews, approvals, pre-productions, and delivery to media/client lead.
- Participates in Business Team meetings and inputs program performance and forward-looking plan commentary into volume projections and program reporting/scorecard reporting.
- Provide postmortem on all campaigns highlighting key learnings, best practices and new opportunities to bring forward.
- Manages strong relationships with external agencies, motivating inter-agency collaboration and successful delivery high-quality, integrated programs

**Annual Planning (15%)**
- Supports integrated marketing communications situation assessment and develop 3-year integrated marketing goals that feed into brand and customer strategic plans
- Translates brand strategies into annual go-to-market (GTM) plans, and gain alignment from key stakeholders including Leadership, Brand Teams and the Sales Organization
- Allocates budget across brands and customers to maximize returns to the business
- Inputs into annual Customer plans to help deliver annual revenue targets
- Problem solves against category or organizational challenges to deliver innovative and multidisciplinary solutions that drive the business forward

**Administration (25%)**
- Manages, tracks, and submits budgets monthly for finance review
- Prepares internal communications of plans and activities, including executive summaries and shares to the broader marketing team
- Accurately reports on a timely basis, program results to Brand and Customer Teams
- Maintenance of Amazon store page, including management and regular updates for M&B, Goldfish.
- Supports Customer Roadshows as required
- Other duties as assigned

**Minimum Requi

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