Assistant Brand Manager

4 weeks ago

Vancouver, Canada Rubicon Organics Inc. Full time

With a broad portfolio of brands ranging from premium through to mainstream, encompassing multiple strains and formats, Rubicon Organics is looking for a consumer-driven marketer to be our new Assistant Brand Manager across our portfolio. If you’re a consumer driven marketeer, with an insatiable curiosity and hunger to grow, we’d like to meet you

**Purpose of the Assistant Brand Manager role**
- As a custodian of the brands, assist with the continued progression of brand health through an evolving brand positioning embedded firmly in consumer/shopper driven insights
- Support your brand lead in the strategic annual brand planning cycle, ensuring strong executable plans are embedded across the company
- As a member of the Marketing team, role model the mission, vision and values of Rubicon organics and instilling passion for our brands company-wide.

**We are looking for an outstanding Assistant Brand Manager**:

- An agile, hands on team player with a passion for consumer marketing
- Ability to engage confidentially across all levels within the organisation
- A team player who wants to deliver a broad business impact, through their participation and contribution

**Responsibilities**

**BRAND**
- Development and implementation of activation briefs (TTL), resulting directly from an aligned Annual Planning Cycle, to actively improve brand conversion
- Collaboration with the innovation team and cross-functional partners in the development of new product ideas and platforms, product improvements or value engineering, and new product activation strategies.

**DATA DRIVEN INSIGHT**
- Accountable for brand health and performance through monitoring and improving critical brand metrics including awareness, trial, penetration, brand equity measures, value/volume share, distribution, ROS, forecasting, price compliance etc
- Monitor and report on market trends, research outcomes and competitors’ effectiveness

**COMMERCIAL**
- Partnership with sales team to execute channels strategies including implications for assortment, merchandising, pricing and sizing, new business opportunities, and tracking of new item distribution and performance.

**COMMUNICATION**
- Assist with the development and execution of a data-influenced marketing strategies with a heavy focus on digital marketing channels.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

**What You Need**
- 5+ years proven working experience with brand marketing in a CPG industry
- Degree in marketing or a related business field
- Proven ability to develop and implement consumer driven brand strategies
- Data-driven thinking partnered with a creative mind
- Solid verbal, written, and interpersonal communication skills and the ability to influence cross-functional teams
- Enthusiasm and the ability to adapt and thrive in an atmosphere of constant change
- Be based in greater Vancouver area or willing to relocate

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