Brand Lead, Fc Brand Management

2 weeks ago

Vancouver, Canada Electronic Arts Full time

EA SPORTS is one of the most iconic brands in entertainment with a storied 30+ year history of innovation, passion, and connecting millions of fans across the globe to their favorite sports, teams, and players. At the heart of EA SPORTS is the FC (Football/Soccer) franchise. EA SPORTS FC is the world’s #1 best-selling video game with over 150M+ fans each year across multiple platforms, including console, PC, and mobile.

**FC Brand Management**:
Join us as a Brand Lead, on the EA SPORTS FC Brand Management team. The Brand Management team partners with the Studio, Marketing, and Commercial teams to:

- Guide the development of player-first business and brand strategies, built on consumer, product, commercial and marketplace insights.
- Implement long-term workstreams, which equip our teams to better deliver tomorrow’s products.
- Operate as a touchpoint, ensuring all teams are driving together towards a singular long-term vision.
- Tackle new projects and opportunities, which expand the impact of the EA SPORTS FC Brand.
- Our measure of success is to build a history of positive brand equity with our fans which keeps them excited to play the current game and the games to come.

The Role: Along with having interests in football, games, and business, you will have a strong strategic and analytical capabilities, and experience being a part of cross-functional workstreams.

Responsibilities.
- Partner with Studio, Commercial and Marketing to identify the goals and priorities for the business, with a specific focus on the core FC modes (Ultimate Team, Career Mode, VOLTA and Pro Clubs).
- Be the direct partner with the studio team in building, supporting and implementing long-term pipelines which will be the foundation of the FC brand across future titles.
- Work with analytics, consumer insights, and other partners to identify market opportunities and understand how to unlock them.
- Partner with Studio, Commercial and Marketing to support cross-discipline alignment across the brand strategies.
- Support the important Brand milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.
- Support long-term Brand innovation workstreams, which drive the business forward against important priorities.

You will report to the Senior Manager, FC Brand Management and will be an important contributor to the Brand Management team based in Vancouver, Canada.

**Qualifications**
- 5+ years product marketing or brand management experience.
- Experience driving cross-functional collaboration across Product, Commercial, and Marketing teams.
- Experience in marketing to multiple consumer demographics, especially with football fans, is valued. Preference for working in a large football market.
- Experience partnering with a product development team to make insight informed decisions that satisfy prioritized consumer motivations.
- Bachelor's degree in marketing or business or related field, or equivalent training and professional experience.
- English is the required language of work.
- Have an interest in football (soccer) and EA SPORTS FC.

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

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