Lead Digital Analyst

5 months ago

Vancouver, Canada MEC Mountain Equipment Company Full time

**THE OPPORTUNITY**
At MEC, we believe the transformative power of the outdoors makes us better humans and drives us to do good for the planet. We are here to inspire and support everyone in getting active outside, matching people with gear and advice that instills confidence. We offer more than products; we offer passion for the outdoors. We play with purpose

Our business model is dependent on impassioned and well-trained outdoor enthusiasts and as such we look for individuals who live our purpose and fit with MEC ethos and lifestyle. If you are that person, we’d love to connect with you. Join us
- Inclusivity at MEC_
MEC is an equal opportunity employer and committed to building an inclusive community of staffers. We’re proud to work with our people to create a diverse workplace, where everyone feels like they belong and has the opportunity to be successful. We welcome of all applicants to join our diverse team. Tell us what you need during the hiring process, and we’ll do our best to accommodate you.

**THE ROLE**
As a Lead Digital Analyst, you will be an advocate for MEC members and customers, understanding their experience across digital channels and leveraging data to improve the customer experience.
- Identify insights and opportunities to drive the optimization of mec.ca through the proactive use of digital data, using Google Analytics and other tools as required.
- Design, build, and regularly deliver reports via Excel and other tools as required, driving automation of reporting where feasible (e.g. Python, SQL, Adobe Analytics Workspace, Google Data Studio)
- Make use of effective data visualization and interactive dashboards to enlighten and drive action while increasing data literacy and confidence of users.
- Monitor and report on customer feedback collected through online tools (e.g. Qualimetrics)
- Educate, support and train colleagues and internal partners in their use of digital analytics to answer their business questions, working cross-departmentally
- Raise data integrity issues and new tracking requirements to implementation teams within and outside of the department, writing requirements for more efficient implementation and maintenance.
- Support the creation of data informed hypotheses and generate new ideas for A/BTesting as well as analyze test results and interpret meaning.
- Perform ad hoc analysis to support Digital Marketing ,Brand and Information Systems partners as needed
- Foster a measurement culture and contribute to analytics documentation (i.e. data dictionary, variable map) through knowledge management tools such as Confluence and automate where appropriate

**THE QUALIFICATIONS**
- 3+ years of experience in digital analytics
- Experience with SQL, scripting languages and relational databases
- Experience with GA-UA and GA4
- You are well versed in data visualization principles
- You are a strong communicator, written and verbal
- **THE PERKS**:

- Work-life flexibility
- Hybrid work environment (HO only)
- Variable annual incentive plan (Eligible participants only
- Generous annual vacation allotment
- Paid Care time (Wellness/sick)
- Maternity and Parental leave top-up
- Staff Discount and amazing deals straight from vendors
- Top-notch benefit plan
- Retirement Plan, matched contributions up to 4%
- Paid days to pursue outdoor activities and/or volunteer in your community
- Access to a learning platform and educational assistance support
- Field experience days, team away days and much, much more

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