Media Planner

3 days ago

Vancouver, Canada Periphery Digital Inc. Full time

ABOUT THE COMPANY

Periphery Digital Inc. is a fast-paced, bilingual digital marketing and advertising agency founded and based in Vancouver, Canada. Specializing in both English and Chinese digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using bilingual content and digital assets to optimize reach and growth. We believe that when we take good care of our team, the team takes care of us. We're proud to be certified as a Great Place to Work®

JOB OVERVIEW

The **Media Planner** support the implementation of successful campaigns by strategizing on media plans, negotiating media buys, and having a roster of vendors who trust you and our company.

RESPONSIBILITIES

**Media Research and Strategy**
- Support the media team and internal teams to explore and identify different ways to integrate media into marketing strategies in North-America and overseas
- Conduct benchmark and audience research
- Identify new media opportunities, partnerships, and technologies to grow our current services
- Create and present client facing deliverables pertaining to paid growth strategy for proposals, pitch decks, and reports

**Media Planning and Buying**
- Collaborate directly with key clients and Account Managers/Media Strategists to create media plans
- Lead presentation of media deliverables to key clients and other stakeholders during initial sales and regular meetings
- Coordinate with external vendors to negotiate timelines, costs, and secure desired media placements in a timely manner

**Media Reporting**
- Compile client-facing media reports highlighting quantitative results, qualitative analyses, and overall campaign takeaways for key clients
- Continuously assess the success of media advertising plans and campaigns based on industry benchmarks, and establishing those benchmarks where necessary

**Vendor Management**
- Build and maintain effective relationships with both English and Ethnic vendors through strong interpersonal and negotiation skills
- Develop and continue to grow our roster of vendors, influencers and KOLs
- Communicate and coordinate with vendors for all media-related actions (from negotiating pricing to booking placements, and troubleshooting issues)
- With guidance from the department head, negotiate vendor costs, contracts, and packages for yearly, or periodic renewals
- Stay up to date with latest offerings, vendor promotions, and pricing updates

**Process and Administration**
- Maintain and organize media inventory including media kits, pricing, vendor notes, and ad-specifications (sizes, file types, creative deadlines etc.)
- Manage and update media admin tracking sheets related to bookings, POs, contracts, payments, etc
- Registration and Renewal of verified Social Media Accounts (WeChat, RED, Instagram, etc)
- Support in the creation and organization of SOPs
- *Perform other related duties as required._

THE IDEAL CANDIDATE

**Qualifications**
- Bachelor’s degree in marketing or relevant field
- A minimum of 1-2 years of experience working in media or similar role — either in-house or with an agency
- Media experience in Canada
- Demonstrable experience with building effective media campaigns
- Advance knowledge of media specific terminology and digital metrics, corresponding data, and their implication on planning efforts
- Excellent knowledge of analytics tools and campaign evaluation metrics

**Technical Skills**
- Intermediate spreadsheet skills in Excel and/or Google Sheets for reporting, data visualization and ad-hoc analysis
- Fluency in English and Chinese is required
- Comfortable with remote work tools and ability to learn systems quickly (Scoro, Notion, Google Suite, Slack, Zoom, etc.)

**Bonus Points**:

- Client service experience
- Knowledge of the local real estate market
- Digital marketing knowledge
- Understanding of small business culture

**Be a part of our team and enjoy**:

- Great health benefits — which includes dental care, extended health care, vision care, and wellness credits
- Paid time off — work-life balance is important to us Work hard and take the time to recharge and relax
- Casual, remote-first work environment — we dress casual, collaborate a lot, and share a love for furry friends
- Career development opportunities — we push each other to be better and grow together, whether it's enrolling you in professional development courses or attending a webinar together
- UberEats credits — we're all foodies

DISCLAIMERS

**Salary**: $45,000.00-$55,000.00 per year

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