Influencer Marketing Specialist
4 weeks ago
BrainFinance is a leading financial technology company providing responsible and constructive credit solutions to consumers. We are redefining access to credit with our revolutionary technology that uses machine learning and automation capabilities to deliver better, simpler financial services to everyone.
**Here are some of the EXCITING things you will do**:
- Execute powerful influencer strategies that align with our brand vision, KPIs, and support our brand marketing initiatives;
- Develop compelling influencer guidelines and presentations;
- Think outside the box for PR collaborations with top bloggers, YouTubers, and create impactful press releases;
- Create innovative ways to collect reviews and testimonials from our customers to build brand loyalty;
- Manage influencer outreach, including sourcing, contracts, deliverables, and overall program management;
- Negotiate contracts and deals;
- Analyze past and current performance data to optimize our influencer program strategy;
- Engage with influencer content to drive brand awareness and strengthen customer loyalty;
- Deliver performance and insight reports on consumer, content, and platform trends to continually innovate our influencer program and media strategy;
- Partner with brand marketing, digital, and sales teams to align on product information, key messaging, launch dates, and inventory;
- Manage influencer accounts and maintain strong relationships with key influencers;
- Negotiate with influencers on rates, terms, and deliverables, and ensure that contracts are executed in a timely and accurate manner.
**What You’ll Be Bringing to The Team**:
- Bachelor's Degree in Marketing, or equivalent experience;
- 3-5 years of prior Influencer Marketing experience is required, preferably with direct responsibility for strategy development, execution, and reporting;
- Experience leveraging consumer insights to develop effective marketing campaigns;
- Experience in creative strategy development, advertising and launching new products;
- Strong understanding of social media platforms, including Instagram, YouTube, TikTok, and other emerging platforms;
- Ability to create visually appealing content using tools such as Canva, Adobe Photoshop, Premiere Pro or other design software;
- Passion for all things technology-related;
- Experience using affiliate software;
- Knowledgeable in both finance and technology;
**What We Offer**:
- Health & Dental Insurance;
- Virtual Healthcare Program;
- RRSP contribution;
- Flexibility to work remotely from Montreal or at our office headquarters
- Day off on your Birthday
- Commuter Benefits (Bixi, Opus);
- Team building, 5 to 7 PM networking and office activities;
- Office Perks (fresh fruits, snacks, games and relaxation spaces);
- Paid training subscription tools;
- Sports Wellness Program.
**BrainFinance is hiring**
**Salary**: $60,000.00-$80,000.00 per year
Schedule:
- Monday to Friday
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Canva: 1 year (preferred)
- Adobe Photoshop: 1 year (preferred)
- Digital marketing: 1 year (preferred)
Work Location: In person
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