Product Marketing Specialist

1 month ago


Montréal, Canada Graitec Full time

About Graitec Group:

- Founded in 1986, Graitec is a global leading Building Information Modeling (BIM) provider helping its architectural, engineering, construction and manufacturing customers to CREATE, SIMULATE, FABRICATE and MANAGE all the data of their projects.
- The company is driving growth through 3 highly complementary activities:

- ü Value Added Reseller of Autodesk solutions
- ü Software Editor of a suite of products complementary to Autodesk solutions for the construction industry
- ü Services since Graitec is providing training, consulting and support on top of the products with a consistent focus on customer satisfaction.
- Experts & Talents from all over the world.
- Our team is made of more than 500 outstanding talents, distributed across our 50 offices in 13 different countries, enabling us to meet our customer needs around the globe.
- The team is known for its accountability, agility and customer centricity as well as indeed for its ambition for both business growth & for sure impactful innovations with more than 25% of our teams in Research & Development.

Strengthening our international leadership position.
- We are honored to serve more than 260 000 customers worldwide to achieve more thanks to our technologies and to rank in Top 5 largest Autodesk Partner worldwide.
- Our ambition is to double our business in the coming few years as we just did in the last 4 years thanks to both organic growth & acquisition. This is why we are investing heavily on our upcoming transformation & reinforcing ongoing our teams globally.

About the Team Hiring:

- Graitec launched an ambitious digital transformation program to revolutionize its business You will be part of new team of talented and agile experts to change and deploy our digital, e-commerce and crm ecosystems in all our geographies in Europe and North America. Join Graitec to become one of the leaders of this digital transformation.

Overview:

- We are seeking a highly skilled and motivated Product Marketing Specialist to join our dynamic team for a maternity leave replacement lasting 15 months. The role of the Product Marketing Specialist at Graitec involves developing product positioning strategies including products launch, messaging, loyalty strategies, customer journeys, and establishing Graitec as a thought leader in the industry. The Product Marketing Specialist is responsible for lead generation strategies: campaigns, communication, tracking and reporting. She/He creates engaging content to technically promote the software solutions. She/He actively participates in industry events to share insights, trends, and best practices. He plays a crucial role in driving product awareness and customer engagement through targeted marketing initiatives. The specialist is responsible for identifying key industry players, forging partnerships and actively participating in industry events.**Key Responsibilities**

The responsibility is global and covers all the geographies where GRAITEC has a presence.

1. Strategic Positioning and messaging: Develop and execute product positioning strategies to establish a strong presence in the market. Collaborate with cross-functional teams to align product positioning with overall company objectives. Collaborate with product management to understand product features and benefits, translating technical details into customer-centric messaging.- 1. Content Creation: Develop marketing collateral, including product sheets, presentations, and digital content, to effectively communicate key messages.- Create high-quality, engaging content that educates & informs the target audience: writing blog articles, whitepapers, case studies, testimonials, webinars, web and social content (SEO relevant), and other relevant content formats. Work collaboratively with external partners, industry experts, and influencers to create valuable content. This could include co-hosting webinars, writing guest blog posts, or participating in panel discussions to provide thought leadership and showcase GRAITEC software solutions.2. Product Launch Strategy: Design and implement successful marketing campaigns. Participate to the development and execution of product launch strategies to maximize product awareness, generate leads, and drive customer engagement.3. Lead Generation and Nurturing: Work closely with the sales and local marketing teams to develop effective go-to-market strategies. Create and execute marketing campaigns that drive awareness, generate leads, and support sales efforts.- 4. Presales Enablement: Collaborate closely with the GRAITEC organization to participate developing presales enablement materials, including product presentations, sales guides, score cards- 5. Customer Advocacy: Identify and cultivate relationships with satisfied customers to create customer success stories, testimonials, and case studies. Leverage these stories to showcase the value and benefits of Graitec products and solutions.6. Thought Leader


  • Product Owner

    5 days ago


    Montréal, Canada Product owner Full time

    Role : Product Owner Location : Montreal, QC Onsite site Full time job - Atleast 4+ years of Product Owner skillset experience - Location Preference - Montreal, Canada - Head of Product, must have Product Management exposure, desirable experience in Logistics **Detailed Job Description** **PO Roles and Responsibilities** - Supervise and advise the scrum...

  • Marketing Specialist

    2 weeks ago


    Montréal, Canada Acuity Brands Full time

    **About this Team** Working with stakeholders externally and internally across Marketing, Sales and Design, the Marketing Specialist is responsible for creating, implementing and managing marketing activities. The Marketing Specialist develops and leads campaigns to generate product awareness and strengthen brand identity to drive business opportunities and...

  • Marketing Specialist

    1 month ago


    Montréal, Canada Air Canada Vacations Full time

    **Description d'emploi**: Air Canada Vacations is hiring a Marketing Specialist - Production / Vacances Air Canada recrute un/une Spécialist (e) marketing, Production. **RESPONSABILITÉS**: - Diriger la conception de toutes les brochures numériques et traditionnelles faisant la promotion de diverses gammes de produits d’un point de vue stratégique, de...

  • Marketing Specialist

    1 month ago


    Montréal, Canada Air Canada Vacations Full time

    **Job Brief**: Air Canada Vacations is hiring a Marketing Specialist - Production / Vacances Air Canada recrute un/une Spécialist (e) marketing, Production. **RESPONSABILITÉS**: - Diriger la conception de toutes les brochures numériques et traditionnelles faisant la promotion de diverses gammes de produits d’un point de vue stratégique, de...

  • Marketing Specialist

    1 month ago


    Montréal, Canada Centre de production de produits biologiques Inc Full time

    The Biologics Manufacturing Center (BMC) inc. is a new bio-manufacturing facility whose construction was completed in June 2021. As a not-for-profit organization having a public interest mandate, BMC is a key player in Canada's ability to respond rapidly to future national and global health emergencies. In addition, BMC supports projects of public interest,...

  • Marketing Specialist

    1 month ago


    Montréal, Canada Vacances Air Canada Air Canada Vacations Full time

    Air Canada Vacations is looking for talented people to join our exciting and continually growing team. We are looking for innovative and dedicated professionals who have a passion for travel and the desire to bring Air Canada Vacations to the next level. We look forward to having you on-board! We are currently seeking a confident, highly organized Marketing...


  • Montréal, Canada CAE Full time

    **Role and Responsibilities** Passionate about your field? Looking for a work environment where you can innovate, reach greater heights and collaborate with experts from a wide range of sectors? Want to join a world‑class company and industry leader with projects to which you would be proud to contribute? Then CAE is the right employer for you! Come share...

  • Marketing Specialist

    2 months ago


    Montréal, Canada Vacances Air Canada Air Canada Vacations Full time

    Air Canada Vacations is looking for talented people to join our exciting and continually growing team. We are looking for innovative and dedicated professionals who have a passion for travel and the desire to bring Air Canada Vacations to the next level. We look forward to having you on board! We are currently seeking a confident, highly organized Marketing...


  • Montréal, Canada Insight Enterprises Full time

    **Requisition Number**:96470** **Job Title**: Marketing Specialist **Department**: Marketing **Reports to (Title)**: Mgr. Marketing **Location**: **ICA/IDC** **Requesting Manager**: **Approved By**: **Job Code**: Available upon req creation **GENERAL ACCOUNTABILITY** Marketing Specialist will work in a results driven, fun, energetic and fast-paced...

  • Market Specialist

    4 days ago


    Montréal, Canada LUXOTTICA Full time

    Market Specialist (Optical) **Date**:Mar 3, 2023**Brand**:Luxottica Wholesale North America**Location**:Montreal, QC, CA, H1M 1W9**Requisition ID**:795628 - **Position**:Full-Time - **Total Rewards**: **Benefits/Incentive Information** - EssilorLuxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear....


  • Montréal, Canada Vibrant Marketing Full time

    VIBRANT Marketing is a leading commercial marketing firm. We bring success to our clients by providing creative ideas, savvy marketing, and sales solutions capabilities. For leading brands, start-ups, or challengers we help accelerate and/or energize their commercial effort. In order to support our growth, we are currently looking for an Accounts Payable...


  • Montréal, Canada Acuity Brands Full time

    We use technology to solve problems in spaces, light, and more things to comefor our customers, our communities, and our planet. Acuity Brands, Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light, and more things to come. Through our two business segments, Acuity Brands Lighting and...

  • Marketing Specialist

    1 month ago


    Montréal, Canada GURUS Solutions Full time

    The Marketing Specialist will be part of a team of creative and driven individuals who help push our digital marketing initiatives. This role will consist of collaborating with like-minded creatives in the Marketing department by producing marketing assets and SEO-driven content that are in-line with GURUS' guidelines and brand voice. **What's a regular day...

  • Market Specialist

    2 months ago


    Montréal, Canada LUXOTTICA Full time

    Market Specialist (Optical) **Date**:Mar 28, 2023**Brand**:Luxottica Wholesale North America**Location**:Montreal, QC, CA, H1M 1W9**Requisition ID**:801482 - **Position**:Full-Time - **Total Rewards**: **Benefits/Incentive Information** - EssilorLuxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear....


  • Montréal, Canada Shisha Nova Full time

    Shisha Nova is a rapidly growing lifestyle brand dedicated to enhancing the hookah experience and promoting a culture of wellness and community. We believe in providing high-quality products and experiences that facilitate meaningful connections between people and support a balanced and healthy lifestyle. We are seeking passionate and driven individuals to...


  • Montréal, Canada Aylo Careers Full time

    Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet's safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and...


  • Montréal, Canada IMMERVISION Full time

    **Field**: High Technology **Status**: Regular **Type**: Full time **Salary**: To be determined **Hiring date**: ASAP **Position Summary**: Immervision, a privately owned technology firm located in Montreal, is looking for a dynamic individual to work closely with the Director of Marketing and Communications on key projects and daily activities. The...


  • Montréal, Canada Barry Callebaut Full time

    Digital marketing Specialist **Location**:Montreal, QC, CA, H1Y 3J8At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food...


  • Montréal, Canada Applied Software Technology Full time

    Canada - Montreal - Marketing - Regular Full-Time - 1612 **Job Description**: **About Graitec Group** GRAITEC Group Company is a global software editor leading Building Information Modeling (BIM) solutions and helping its architectural, engineering, construction, and manufacturing customers to digitize and industrialize their processes to improve...


  • Montréal, Canada Graitec Full time

    About Graitec Group: GRAITEC Group Company is a global software editor leading Building Information Modeling (BIM) solutions and helping its architectural, engineering, construction, and manufacturing customers to digitize and industrialize their processes to improve performance and build a sustainable tomorrow. **Ambitious and fast-growing environment**:...