Integrated Marketing Specialist

2 weeks ago

Toronto, Canada TMX Group Limited Full time

The TMX Group Enterprise Client Strategies team is responsible for bringing a strategic and client-centric approach to the business. Functional responsibilities include marketing, branding, digital engagement, communications and public relations.

An important member of TMX Group’s marketing team, the Integrated Marketing Specialist will carry a wide range of responsibilities with a unique focus on supporting the execution of key digital marketing initiatives across the enterprise.

The TMX Group Enterprise Client Strategies team is responsible for bringing a strategic and client-centric approach to the business. Functional responsibilities include marketing, branding, digital engagement, communications and public relations.

An important member of TMX Group’s marketing team, the
_Integrated Marketing Specialist_ will carry a wide range of responsibilities with a unique focus on supporting the execution of key digital marketing initiatives across the enterprise.

Key Accountabilities:
- Business Unit Marketing- Develop and deploy sector marketing campaigns, in collaboration with Senior Manager to ensure appropriate reach and amplification of BU business objectives-
- Assist with creation of brand and marketing activations for Issuer related events such as Market Opens/Closes and other celebrations-
- Collaborate with peers in managing Market Centre marketing activities, including but not limited to, event signage and Market Centre digital signage planning-
- Performance Marketing- Assist with the development of campaign-specific content, ad copy and messaging-
- Works closely with team to monitor campaign performance and adjust accordingly-
- Develop and report campaign metrics and analysis of results-
Content Marketing- Coordinate editing and proofing process through all stages of development.-
Digital, Web and Customer Analytics- Optimize content based on viewing and engagement metrics.-
- Track results and conduct post-campaign analysis.-
- Monitor web traffic and metrics to identify and deploy best practices.**Requirements**:
- BA and/or post secondary education in Marketing and Communications, or related field.- Minimum of 5+ years of relevant digital marketing experience.- Strong understanding and appreciation of the strategic role of content marketing and how it supports business objectives and impacts customer behaviour.- Strategic business writing skills to develop meaningful content that engages and tells the brand/product story.- Comprehensive understanding of current online digital marketing concepts, strategy and best practices.-
- Moderate proficiency in HTML, CSS.- Experience with video script and storyboard creation- Experience with Salesforce Pardot.- Strong attention to detail.- Ability to work well in a fast-paced environment with competing priorities and tight deadlines.- Strong project, time management and organizational skills.- Comfort in working individually, within a team and also with senior management.- Knowledge and experience within the Canadian financial industry, with investor relations background- Bilingualism (French) is an asset.

TMX is committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide accommodations for applicants and employees who require it.

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