Marketing Operations Specialist

2 weeks ago

Toronto, Canada Resolver Full time

Resolver operates as a hybrid workforce with the option to work at home, in the office, or a mix of both._

Resolver is looking for a **Marketing Operations Specialist** to optimize the automation process while ensuring operational excellence across all platforms, as well as provide insight into the demand generation process. You'll leverage process, technology, and metrics to help grow the Marketing function at Resolver

**About Resolver**:
Resolver is a high-growth SaaS company whose intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions. As a part of the Resolver team, your work will help transform risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose.

We are ambitious in both our mission and our culture. As a business within Kroll, we offer an innovative, non-hierarchical work environment blended with the stability and financial security of an enterprise. Resolver has also been named one of Canada’s Great Places to Work six years in a row

**What does that really mean for you? Let's hear from the Hiring Manager**

Hi, I'm Noor Abdel-Raziq, the hiring manager for this opportunity Our team is constantly growing and we're looking for a systems expert to join us. Ideally you're a driven problem solver and a systems thinker who has Salesforce CRM experience. You'll be working closely with different teams here at Resolver to optimize our processes and troubleshoot when needed. We'll work together along with our Marketing Automation Specialist and Marketing Analytics and Site Optimization Lead so you'll be supported by the team to grow your skillset and progress your career

**Let's break down the day-to-day a little further**:
**Process Management**:

- Establish scope for initiatives, estimate timelines, ensure projects hit deadlines. Maintain high standard for responding when team needs troubleshooting support.
- Manage and administer Salesforce systems and processes.
- Define, integrate and score the automated lead process.
- Participate in cross-functional Salesforce governance and maturity roadmap.
- Partner with Marketing leadership to drive continued digital transformation across Marketing and the enterprise to ensure a seamless prospect journey and timely response to their requests.
- Define and establish automated marketing processes governing lead flow, sales handoff and SLA, data, reporting, technology infrastructure, and more.
- Manage data integration, hygiene, segmentation, list appending and list management between Marketo, SFDC and other data sources.
- Document and communicate changes to marketing, sales, and any part of the organization impacted.
- Negotiate new sales, renewals and upgrades with vendors. Stay abreast of latest capabilities and educate the team.
- Provide operational support to the sales team.
- Create best practice documentation and train team members when necessary.

**Marketing Strategy**
- Provide insight and analysis on ideal customer profiles and data to optimize customer journey
- Advise of new technologies and techniques to increase visibility into customers and market trends
- Maintain dashboards (SFDC, Tableau) to provide insights and focus across key “revenue engines” and performance indicators related to reach, conversion, velocity, value, and return investment
- Leverage performance and financial data to optimize marketing’s mix of investments, reducing cost of acquisition, and ensuring focus on key business priorities
- Provide ad-hoc reporting and analysis to support a broad range of business objectives
- Partner with BI team to mature company-wide Business Intelligence capabilities

**Reporting & Insights**:

- Provide insight and analysis on ideal customer profiles and data to optimize the customer journey.
- Advise of new technologies and techniques to increase visibility into customers and market trends.
- Maintain operational-focused dashboards to monitor the efficiency of processes we’ve set up and identify problems early.
- Leverage performance and financial data to optimize Marketing's mix of investments, reducing cost of acquisition, and ensuring focus on key business priorities.
- Provide ad-hoc reporting and analysis to support a broad range of business objectives.
- Partner with BI team to mature company-wide Business Intelligence capabilities.

**More about you**:

- 2+ years experience in a Marketing Operations role
- Hands-on marketing experience with CRM platforms such as Salesforce and other automation platforms such as Marketo and Outreach.
- Solid knowledge of lead scoring, contact management, data management, and best practices.
- Ability to read create reports and read data.
- Proven track record of driving process improvements.
- Knowledge of relevant coding languages is an asset (SQL, Apex, Python etc.).
- Technically savvy with strong communications and problem-solving abilities.
- Strong writt

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