Marketing Specialist

3 weeks ago


Toronto, Canada EnQueue Staffing Full time

Marketing Specialist, Brand and On Site Execution of brand and product marketing strategies that drive awareness, demand, and revenue, while also engaging and influencing customers on site to drive sales by:Working with Director of Marketing on marketing strategies focused on growth, new product development and brand awareness across channels.Gathering and analyzing market research data to identify market trends, customer preferences, and competitive landscape to help inform all marketing strategies.Executing and maintaining B2B partnerships and programs focused on driving a long term and loyal revenue stream across products.Working collaboratively with Sales and Operations to ensure brand integrity and customer experience remain consistent while providing on-site marketing support.Working collaboratively with Digital, Social and eCommerce Marketing Specialist on ongoing marketing initiatives and campaigns. Collaborate on development and execution of launch strategies for new products that create excitement, drive awareness and demand. On going management of the product life cycle including product development, pricing, packaging, promotion, and distribution with a focus on clear communication to all stake holders.Developing marketing programs and communications for the retail/onsite environment to effectively target customers at site level.Developing and maintaining customer loyalty/referral programs.



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