Marketing Content Specialist

3 weeks ago

Oakville, Canada Dibbly Inc Full time

**A Bit About Us**

At Dibbly, we measure our success by the impact we have on our users. We are proud to say that our platforms have helped countless people around the world join together to bring their projects to life. Our flagship platform, Dibbly | The Urban Writers, has consistently experienced growth on every front, so we launched its sister platform, Dibbly Create, in 2023. It is designed to further streamline the writing process and empower users to create outstanding content with ease, thanks to its intuitive interface and comprehensive suite of features. With the support of our in-platform AI assistant, KIP, users receive expert guidance every step of the way.

**Who You Are**

You love a good challenge and consider yourself the best at what you do. You have a growth-focused mindset and a "challenge accepted" attitude. You are driven, adaptable, and innovative, with a strong work ethic. You are creative in your approach to problem solving and are committed to the cause. **At Dibbly, don't want **'**workers' on our team. We are looking for people who will dare to question current processes and truly take ownership of their responsibilities.**

**Why is Dibbly Right For You? (How we work)**

With our vibrant and inclusive culture, we encourage team members to embrace curiosity as we shape the future of content creation through our innovations in SaaS. We are looking for individuals who thrive in dynamic, forward-thinking environments and are passionate about driving innovation in our industry.** It's a place where curiosity is celebrated, challenges are embraced, and growth is nurtured.**

At Dibbly, we foster creativity and innovation, providing our team with the opportunity to shape our brand's narrative on a global scale. Join our dynamic team and contribute to redefining the online work narrative with our innovative products.

**The Opportunity**:
**The Marketing Content Specialist** plays a vital role in developing and implementing comprehensive marketing strategies that drive engagement and align with the company's objectives. This position focuses on content creation, management, social media oversight, collaboration with content creators, analytics and reporting, and staying updated on industry trends, particularly in AI and digital content creation tools. The role requires a blend of strategic thinking, creativity, data analysis, and effective communication to ensure the success of marketing campaigns and initiatives. If you are passionate about content creation, social media engagement, and driving innovative marketing strategies, this role offers a dynamic and rewarding opportunity in the digital marketing landscape.

**How you'll help build the future**:

- Oversee the creation and management of engaging, on-brand content for various mediums and platforms, utilizing market trends and internal performance data to inform decisions and ensure alignment with strategic objectives.
- Lead the company's social media strategy, managing content calendars, engagement tactics, and analytics to enhance visibility and foster meaningful engagement.
- Collaborate with content creators, including writers, editors, illustrators, and digital marketing specialists, to ensure cohesive and effective execution of marketing campaigns in line with strategic visions.
- Monitor, analyze, and report on the performance of marketing campaigns and content engagement metrics, using data to drive future strategies and seeking continuous improvement.
- Stay updated on industry trends, particularly in AI and digital content creation tools, to adapt marketing strategies and engage audiences through innovative approaches.

**Your Skills and Qualifications**:

- Advanced education in Marketing, Communications, or relevant field.
- Proven experience in marketing, content creation, social media management, and analytics.
- Strong understanding in earned, owned and paid content marketing
- Strong knowledge of content management systems, social media platforms, and analytics tools.
- Ability to collaborate effectively with cross-functional teams and drive successful marketing campaigns.
- Proficiency in using data analytics for decision-making and optimization of marketing strategies.
- Excellent communication, organizational, and analytical skills.
- Ability to adapt to a fast-paced environment and drive innovation in marketing initiatives. Experience in SaaS marketing

If you are passionate about creating engaging content, driving social media strategies, and leveraging data-driven insights to enhance marketing performance, we invite you to join our team as a Marketing Content Specialist.

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