Director, Marketing and Public Affairs

5 months ago

Winnipeg, Canada NFI Group Inc. Full time

**New Flyer** is North America's heavy-duty transit bus leader and offers the most advanced product line under the Xcelsior® and Xcelsior CHARGE® brands. It also offers infrastructure development through NFI Infrastructure Solutions, a service dedicated to providing safe, sustainable, and reliable charging and mobility solutions.

**MCI** is North America’s public and private market motor coach leader. Products include the luxury J-Series (an industry best-seller for over a decade), the workhorse D-Series, and the brand new zero-emission luxury and commuter coaches: the battery-electric J4500 CHARGE and MCI D45 CRT LE CHARGE. MCI also provides maintenance, repair, 24-hour roadside assistance, parts, and technician training through the industry’s only Automotive Service Excellence (ASE) accredited MCI Academy.

***

**WHAT YOU WILL DO**:

- Develops competitive value propositions for New Flyer and Motor Coach Industries (MCI) products/services to be delivered by the Public Sector Sales Team including a zero-emission product marketing and public relations strategy.
- Leads and develops government relations and public affairs initiatives in the U.S. and Canada.
- Participates in public relations opportunities with targeted, high level external audiences including government agencies and politicians.
- Directs and manages government affairs consultants and/or lobbyist relationships.
- Maintains a comprehensive inventory of product marketing collateral, brand, and sales support assets including presentations, brochures, bid and training material, images, promotional items, FAQs, talk points and sales information bulletins.
- Works directly with customers on special events, ridership communication, promotions, digital presence and in-person presentations.
- Oversees sponsorship and ROI of customer events, conferences and special initiatives.
- Develops communication, media, and promotions to champion customer objectives and achievements.
- Manages expense budget to approved plans and participates in NABC business unit meetings.
- Ensures compliance of policies and processes with all regulatory and legal requirements including organizational, Quality, Environmental, and Health and Safety Programs.
- Supports and promotes ongoing operation of the New Flyer Vehicle Innovation Center through facilitating program maintenance and upgrades.
- Leads and develops the New Flyer marketing and public affairs team, including guiding ongoing activities to maintain team performance, and providing training and ongoing communication on customer experience, marketing collateral, strategic communication, market developments, and new industry or media trends.

**WHAT YOU NEED TO BE SUCCESSFUL**:

- Bachelors’ or Masters’ Degree in Marketing, Public Affairs, Public Relations, or equivalent.
- Proven record of success in senior marketing, public affairs and/or public relations roles.
- Highly equipped to navigate federal and state/local political environments and/or leading consensus building matters or industry trade talks and corporate positioning.
- Experience strategizing and executing complex, large-scale events with political dignitaries and/or multiple stakeholder involvement.
- Exceptional public speaking, presentation and relationship development skills are required.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office, basic site development platforms (ex: Squarespace, WordPress), major social media channels (ex: LinkedIn, Facebook, YouTube, Twitter), and Google Analytics.
- Comfortability navigating the U.S./Canadian political, social, environmental, and media arenas.
- Between 20-30% of travel is required in this position._

**_OUR WHY:_**:

- We exist to move people. Our mission is to design and deliver exceptional transportation solutions that are safe, accessible, efficient and reliable._

**_NFI Group_**_ is a leading independent global bus manufacturer providing a comprehensive suite of mass transportation solutions._

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