Account Executive

3 weeks ago

Coquitlam, Canada Coca-Cola Canada Bottling Limited Full time

Facility Location
- Coquitlam

Work Location
- Posting Locations - Coquitlam

Department - OU Pacific Sales Team

Job Function - Sales and Marketing

Employee Type - Regular Employee FT Salaried

Shift/Hours
- **About Us**:
**Proudly Canadian and Independently Owned, we are Coke Canada Bottling**

Coke Canada Bottling is Canada's premier bottling company. We are an independently owned business encompassing over 5,800 associates, more than 50 sales and distribution centres, and five production facilities nationwide.

We have a 120-year heritage of manufacturing, marketing, selling, and distributing the major branded ready-to-drink products Canadians love.

We pride ourselves on building diverse and sustainable relationships with our customers, consumers, stakeholders, and communities through our shared values: lead with an entrepreneurial mindset, collaboration, integrity, accountability, quality and safety.

Our brands include: Coca-Cola®, Diet Coke®, Coca-Cola® Zero Sugar, Sprite®, Fanta®, Barq's®, NESTEA®, POWERADE®, Minute Maid®, DASANI® and vitaminwater®; and our partner brands: Canada Dry®, Monster Energy® and A&W®.

**About This Opportunity**:
The Account Executive work with the integrated account team to manage key aspects of the business relationship with multiple customers. The Account Executive is also required to develop and implement Annual Business Plans which support the business objectives. The successful incumbent is also responsible to act as a system-wide expert on strategy, business systems, and operating philosophy of assigned customer(s). One key of success is to ensure a flawless execution of programs throughout the system.

**Responsibilities**:

- Develops Annual Business Plan with customer, Company, Bottler and system input that outline key strategies and initiatives for Coca-Cola growth within customer's management and Bottler system
- Ensures business plan and marketing activities are developed to deliver volume, revenue, profit, and customer satisfaction commitments made to all stakeholders during business acquisition and/or stewardship planning
- Grows level of customer satisfaction, maintains win/win business relationship, and ensures effective communication with all key buying influences
- Aligns system resources to implement marketing and operational programs according to plan, schedule, and budget
- Acts as a system-wide customer expert to ensure that the Coca-Cola system understands customer(s) objectives, strategies, positioning, and needs and that Company programs are consistent with their needs
- Responsible for problem solving operational or exceptional issues with customers or bottlers
- Responsible for forecasting and managing to individual budgets
- Responsible for identifying opportunities within large chain customers or channels. Territories typically are expanded beyond a local base to include more than one Coca-Cola Refreshment (CCR) Business Units, as well as other Coca-Cola bottling ownership groups;
- Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's senior management team;
- Develop and successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans and promotional plans that align with and support the customer's and the Coca-Cola systems business objectives and strategies; Develops a customized business plan
- addressing the critical needs of the customer or channel while delivering Coke system budgeted profit and volume;
- Collaboratively develop with customer a strategic plan (price/package) that generates desired results for both the customer and Coke system;
- Conduct post promotional analysis measuring the success levels of promotions making any necessary changes;
- Communicate weekly with sales management discussing promotional plans, display commitments and establishing volume goals;
- Sell-in and implement promotional strategies for the introduction of new brands and packages;
- Attend trade shows and host customer events that help align ourselves better with the customer;
- Work with other bottler ownership groups as required based on territory and customer; and
- Work with Category Management to gain key market and customer insights.

**Qualifications**:

- Bachelor's degree or equivalent experience with a major in Business or Finance would be considered an asset;
- Prior experience in a Cost-Per-Good organization required
- Minimum of 2 years in sales/marketing and major account management;
- 3-5 years in consumer goods industry;
- Minimum of 2 years in sales/marketing and major account management;
- Experience in developing successful annual business plans and price/package for retail customers; and
- Strong analytical, verbal and written communications skills are a must.
- Previous progressive responsibility with account management at a consu

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